Increasing conversions

The Results


Rise in digital revenue


Return on PPC ad spend


Growth in overall traffic

The Brief

In March 2014, defibshop asked us to devise a digital-marketing strategy that would considerably improve the search visibility of the website and, more importantly, its total number of ecommerce conversions. Over 4 years later, in 2018, we're proud to say that defibshop are still a very happy client. 


Key objectives

  • Bring relevant traffic to the site, especially through organic search
  • Significantly increase the revenue from digital channels
  • Make PPC campaigns more profitable


Our Approach

With a mixture of onsite optimisation, onsite blogging, creative assets, guest-posting, PR outreach, and PPC advertising, we are putting the defibshop brand in front of its various target audiences at each of the three stages of the buyer’s journey: Awareness, Consideration, and Decision.


Onsite content optimisation, onsite blogging, and guest-posting

As with all clients, our first port of call was to make the website’s fixed content as reader-friendly and search-optimised as possible. Meanwhile, we also began to write onsite blogs and outreach to other publications with articles related to heart-health and workplace health-and-safety (among other topics).

PPC advertising

With precise targeting and concise copywriting, we delivered a 522% return on ad spend, which included a 102% increase PPC traffic from mobile devices.

For the 2017 Black Friday sale, our campaigns enjoyed a 64% year-on-year increase in revenue.

What the Client Says About Us

“Our relationship with theEword is one of the most valuable we have and directly attributes to our year-on-year business growth. Their knowledge and expertise combined with their excellent account management and customer service means that working with them is always a pleasure, as well as demonstrably effective.

– Emma Lloyd, Creative & Marketing Manager at defibshop.


Start your project with us

We use the right channels and the right strategies to deliver relevant audiences destination