Our Insights.

Our marketing strategies are powered by deep audience and behavioural insights. Read our most recent public whitepapers and guides

TikTok: UK Student Accommodation Marketing

The battle between video-first platforms in the student accommodation booking journey

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B2B Marketing: 5 Key Innovations

Innovation drives performance, but how do you innovate on your B2B campaigns and how do you get stakeholder buy-in? This guide covers five key innovations in B2B marketing, and gives you the knowledge you need to sell this into to your team and budget-hol

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Property Marketing Innovation

Five powerful innovations that will improve your property marketing strategy, and future-proof your campaigns. Get closer to your prospects and maximise your lead volume with these innovative adjustments to your marketing strategy.

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Essential Property Marketing Guide

Read our 2020 guide to property marketing, and check your current strategy against the best practice in 2020. Read how to leverage content to maximise social leads, adjust your marketing to cope with the property buyer journey and see how optimising your

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Market Research: How Coronavirus impacts Student Marketing

See our market insights on how students are feeling about COVID-19, and how your marketing should change to reflect this. Includes data on search trends, and social listening snippets.

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Generation Z Marketing Guide

How to understand and market to Generation Z: the most influential and important consumers. Hear from experts on how they get their brands closer to Generation Z, how to adapt your tone-of-voice to connect with this market and how to leverage influencers.

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Have an informal conversation with one of our marketing experts.

Setup a thirty minute introduction call with one of our team. We'll tell you more about theEword and our approach, and we'd love to hear more about your business.