Senior Digital Marketing Manager.

About this role.

We’re looking for a senior digital marketing manager to take a hands-on role in the delivery of key client campaigns.

Title: Senior Digital Marketing Manager
Hours: Full-time, Flexitime
Location: Hybrid home/office working policy (we are based in the Northern Quarter, Manchester)
Salary: Upto £45,000 per annum, upto 7% annual salary increase each December. Ad-hoc bonuses.
Holidays: 31 per year, plus one extra per year


As a Senior Digital Marketing manager you'll own the digital strategy and the relationship with our key clients, and be responsible for the success path for each client. You'll work alongside the leadership team at theEword to ensure that each client gets an outstanding experience, and their digital strategies align with their goals.

Working with multichannel experts across disciplines as diverse as content marketing, SEM, eCRM and digital advertising, you’ll naturally be experienced enough to understand the uses and strengths of each channel.

As someone who has had at least four years experience in a digital agency or in an in-house team you will have enjoyed being involved in both the production and management of marketing projects and campaigns, as well as organising budgets, schedules and planners, creating reports and monitoring performance, alongside developing your marketing knowledge.

By its nature, the role will be varied - your mission will be to use your skills to drive commercial success for our clients, through campaigns and experiences people will love.

Main Roles and Responsibilities

  • Managing a number of paid media campaigns, across multiple channels and territories and maximising the campaign performance
  • Supporting the reporting requirements of the team and our clients
  • Monitoring our clients performance to find weaknesses and opportunities
  • Being part of client meetings and helping build strong relationships
  • Communicating with clients and partners on work in progress and results
  • Being part of the pitching process for new clients
  • Working closely with our leadership team


Key Skills

  • At least four years working in an environment where you’ve been exposed to multichannel digital campaigns across disciplines such as SEO/PPC, organic and paid social media, influencer marketing, video and inbound/content marketing
  • Experience of managing people and partnerships
  • Versatility and understanding of different marketing channels and their uses and benefits. You don’t need to be an expert in all of them, but a working understanding is important
  • Hands-on experience of planning, production and promotion of campaign work for clients
  • Demonstrable previous success, having worked on multiple projects and campaigns in a digital or creative marketing agency environment
  • Excellent ability to take briefs and turn them into ideas and moments that clients - and their customers - will love, drawing on your own strengths and those of your colleagues
  • Highly organised, with amazing written and verbal communication skills and a love of working with and being around people


Desirable Skills

  • Certifications across relevant platforms (e.g. Google Ads)
  • Experience with Google Analytics, Google Data Studio
  • Experience creating budget and performance forecasts
  • Experience of editing and adjusting the creative elements within a paid media campaign


What makes us different?

We want to get the best out of our team; we have a sensible hybrid-working and flexitime policy that allows you to be in an office when you want but work remotely when it's more sensible. We’re big on training and self-improvement, we have an annual salary increase scheme (up to 7% each year). We have social events, but we don’t enforce socialising. We respect our teams’ work-life balance.

For our clients, the big difference is our approach to strategy. We run discovery and strategy creation workshops, we create strategy playbooks that align with our client's goals then we adjust and optimise based on real-world data. Our campaigns perform better because we dig deep into our client's businesses and their customers, so we understand the buying cycle and our client's customers pain points.

Apply now: If you love the sound of this opportunity, send your CV and a short note to jobs@theeword.co.uk