theEweekly Wrap - Webmaster Tools, Chirp and Webby Awards

Google helps SEO Google gave the SEO world goose bumps this week as it upgraded its Webmaster Tools site to include clickthrough data.

The new feature, which allows site owners to see the number of users who have clicked to the site via search engine results pages, has been met with high praise.

"Google wows webmasters with new search reports," screamed a headline from Search Engine Roundtable.

Indeed, industry analysts have reacted just as enthusiastically to the news. Comments from SEO analysts on internet forums included, "The most interest Webmaster information published to date", "A+ move on Google's part" and "That is amazing."

Other new features included the ability to see the pages displayed on SERPs for specific keywords, as well as data for every ranked phrase (rather than the first 100, as previously available).

You can read theEword's analysis of the new feature in this blog from developer Nick Price.

Twitter chirpy about future Chirp, Twitter's first official developer conference, was held this week. Naturally, the social media website took the opportunity to revel in the spotlight, revealing a host of new features.

The big news of the conference was the latest geolocation function which would associate tweets with specific landmarks such as coffee shops and bars. Other announcements included an official Twitter URL shortener, the release of promoted tweets and the news that the Library of Congress will begin archiving status updates for research purposes.

Speaking about the archival project, Alex MacGillivray, Twitter's general counsel, said:

"I think it shows the tweets are an interesting part of the historical record.

"This project however is not about us, it is about our users and the fact they use the service to chronicle these amazing events. It is not something we imagined when we were forming the service," he added.

Red carpet No doubt the BBC pulled a wry smile after being shortlisted for 24 Webby awards this week. The site, which is set to be dramatically downsized after proposals from the BBC Trust, was nominated for awards such as best news site, best podcast and best politics website.

Elsewhere, the Guardian picked up three nods for a Webby award, while Foursquare landed a place on the shortlist in the best mobile social networking category. The shock of the announcement came after Facebook and (less-surprisingly) MySpace were overlooked for best social networking site.

The Webby Awards, considered to be the internet's version of the Oscars, is now in its 14th year. Launched in 1996, the ceremony sees websites from around the world compete in a variety of online categories. Past winners include Yahoo, Google, the New York Times and Al Gore.