|The Manchester Twitter Report||theEword released the Manchester Twitter report this week. The paper, which investigated how Manchester companies used the social networking service, highlighted the different methods used by firms in the area to promote their products and brand.
The Manchester Twitter report used a specially designed algorithm to rate and compare the various Twitter profiles in eight industry sectors. Overall, 300 accounts were measured with Manchester venue Walrus Bar being declared the most successful Twitter user in the city.
Al Mackin, managing director of theEword, said of the report:
"The Manchester Twitter Report shows there are huge variations in how well Manchester uses Twitter marketing. Nightlife and leisure services performed well but not for profits and news and media organisations need to change if they want to take full advantage of social media marketing"
You can read the full Manchester Twitter report here.
|Bing and deciders growing||Search engine Bing recorded a month-over-month growth in June, according to research by internet data firm Hitwise. The study into search engine market share found that Microsoft's 'decision engine' rose from 9.2 per cent to 9.8 per cent over the period.
The investigation, which is conducted by sampling 10 million US consumers, also found that Google had shed half a percentage point during the month, leading to its score of 71.65 per cent. Yahoo's slice of browsers remained unchanged at 14.4 per cent
The figures come as international blog SEO Roundtable revealed that over 1,000 users had switched to Bing as a result of the changes to the Google News site. The alterations to the news portal included the introduction of personalised news and customisable feed options.
|Social news in brief||theEword wasn't the only company getting busy on social media this week as new details about the success of Facebook and Twitter came to light. In a US event, Twitter founder Biz Stone revealed that the search side of the site receives 800 million queries per day.
This total means that the number of queries through Twitter have now surpassed the combined quantity of searches on Bing and Yahoo.
Meanwhile, Facebook also had a good week, as Inside Facebook revealed the site had seen an increase in its global growth. The social media site has seen a record rise in its number of users from different countries; most notably in its key markets of Indonesia and India. Overall 1.2 million new sign ups were recorded from Indonesia, while 990,000 new users registered from India.