theEweekly Wrap - BBC, Buzz and Bing

Hootsuite Edwards Peter Horrocks, the BBC's director for global news, has demanded journalists at the organisation increase the use of social media in their coverage. Writing in Ariel, the weekly in-house publication at the Beeb, Horrocks insisted editorial staff make use of Twitter and blogs or face the consequences.

"This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things. It's not discretionary," he wrote.

In the past, the BBC has been very cautious regarding its use of social media (citing copyright issues), although Horrocks' comments suggest that viewers could soon be seeing an increased level of social media content in the future.

"If you don't like it, if you think that level of change or that different way of working isn't right for me, then go and do something else, because it's going to happen. You're not going to be able to stop it," Horrocks ominously added.

Google Gets Buzzy Google took another swing at social media this week with the launch of its latest networking offering Google Buzz.

Buzz, which is integrated into Google's email service, gives users the opportunity to share news with friends, as well as posting links, photographs and videos. The service automatically sources contacts based on a user's online social circle, scraping usernames from Google Mail and Google Reader.

Despite a lukewarm reaction and concerns over its usability and privacy, social media site Mashable reported new adopters had generated over 9 million posts and comments since its launch on Tuesday.

Todd Jackson, product manager of Google Mail and Google Buzz said the application was the latest step in the company's real-time ambitions.

"Our belief is that organizing the social information on the web - finding relevance in the noise - has become a large-scale challenge, one that Google's experience in organizing information can help solve," he wrote on the official Google blog.

Bing Boing Microsoft's Bing search engine enjoyed a boost in its US market share over January according to stats from Experian Hitwise.

The research showed that Bing experienced a five per cent growth in users between December and January, rising from 8.9 per cent to 9.37 per cent. The share increase for the search engine came at the expense of Yahoo and Google with the companies suffering a two per cent and one per cent drop in users respectively.

However, staff at Bing were unlikely to be doing cartwheels regarding the news.

Matt McGee, assignment Editor at Search Engine Land, commented that the search engine had merely retaken the market share it had lost over the Christmas period.

"But if you go back a couple months, what you’ll see is that Google and Bing both returned to numbers that were very similar to two months ago," he wrote.

SEO News In 140 Characters Browsers leaning towards hypochondria will be pleased to hear that Google AdWords has tightened its guidelines regarding pharmaceutical ads.

Facebook underwent a design overhaul this week, changing its navigational layout. Last week, the site celebrated its sixth birthday.

Authorities in Iran have permanently blocked user access to Google Mail. The move comes during a week of political unrest in the country.

Vodafone emerged virtually undamaged from an incident which saw an employee tweet a homophobic statement on its official Twitter account.

Google is to offer high-speed broadband connections across the US. The trial is to be available in a select number of locations.

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