July 29, 2014

Introducing Google Pigeon

Google rolls out change to local search algorithm

April 25, 2014

The key to outranking larger sites

Knocking big names off their perch is possible

February 26, 2014

Why visual content matters in 2014

Visual content in 2014

December 12, 2013

An inside look at life at theEword

Introduction by Ben Dudley

November 27, 2013

The impact of Hummingbird on the SEO industry

How has Hummingbird changed SEO so far?

September 25, 2013

How much does a bad backlink affect your website?

Best SEO practices to avoid negative backlinks

August 12, 2013

Will the Keyword Planner affect your organic keyword research?

Every good search marketing campaign starts with keyword research. The data gathered can act as..

January 3, 2013

What if Wikipedia carried advertising?

It carries no advertising, achieves over a hundred billion page views every year and - according..

December 1, 2012

Comet.co.uk - what's it worth?

There are two inevitabilities in life: death and taxes, so for job security start an undertaking..

October 25, 2012

Essential content considerations

Looking beyond the short term

September 21, 2012

Shifting fortunes for Google and Bing

Bing banishes its chequered history

August 31, 2012

Google, simplicity and research

Handy search tools and features

July 5, 2012

Get started in mobile marketing

We're all very aware of mobile communication. It's hard not to be, when smartphones are such an..

June 19, 2012

Google Plus Local offers new social angle

Google+ Local, the search giant's latest major innovation, was launched at the end of May 2012.

April 25, 2012

How to avoid Google's over-optimisation penalties

Matt Cutts

Many online marketers have been nervously checking search rankings ever..

February 14, 2012

The usual suspects: Predictable Google results

Visibility is everythingA recent study has revealed that internet encyclopedia Wikipedia appears..

May 23, 2011

Building relationships - Bruntwood chooses theEword

It's hard to live or work in the north west without having some awareness of Bruntwood. The..

May 17, 2011

SEO and the Royal Wedding

We look at who ranked where for the term 'Royal Wedding'

January 6, 2011

Finding the right keyword alternative

Finding the best keywords for your SEO campaign is probably the most important decision in the..

November 22, 2010

Why customer service is even more important in the Digital world

Customer service is an integral element for the success of a business. With so much choice, it..

November 17, 2010

The very first Eworkshop

For many organisations, SEO has always been a bit of a grey area. It’s a practice that countless..

October 25, 2010

The pros and cons of WordPress as a CMS

WordPress was released in 2003, originally intended for use as a blogging platform. Thanks..

October 20, 2010

Win 2 tickets to the Manchester SEO Mini Conference!

The inaugural Manchester SEO Mini Conference is sold out but we have two free tickets to give..

August 20, 2010

theEweekly Wrap - Schmidt, Facebook Places and Yahoo

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this..
August 6, 2010

theEweekly Wrap - Social media, Google Wave, Google AdWords

On the social clock Employers in the UK will be taking a long look at their staff's internet..
July 30, 2010

theEweekly Wrap - Social Sorted, Yahoo Japan, Google mobile

Socially minded theEword and Juice Digital teamed up this week for 'Social Media. Sorted'; an..
July 23, 2010

theEweekly Wrap - Social media sorted, Facebook and Yahoo

Social Media Manchester theEword unveiled the 'Social Media. Sorted' event this week. Hosted..
July 16, 2010

theEweekly Wrap - Tweetdeck, Google and Facebook

Tweetdeck triumph Tweetdeck, the social media monitoring software surpassed 15 million..
July 9, 2010

theEweekly Wrap - Manchester Twitter, Bing and social news

The Manchester Twitter Report theEword released the Manchester Twitter report this week. The..
July 2, 2010

theEweekly Wrap - Social media day, YouTube, News International

Social media day Manchester SEO and social media enthusiasts teamed up this week for the very..
June 25, 2010

theEweekly Wrap - Apple, Google and Facebook

Apple of the day It's been a massive week for iPhone news. With companies desperate to jump..
June 18, 2010

theEweekly Wrap - Google property, WordPress 3.0 and Twitter downtime

A place in the SERPs Google got onto the property ladder this week, launching its..
June 14, 2010

theEweekly Wrap - Google, Apple and FourSquare

Lick of paint Google annoyed nearly everyone in the SEO industry this week after revealing a..
June 8, 2010

Search engine results celebrities

Yahoo announced today that they have signed up international football icon David Beckham for a new..

May 27, 2010

theEweekly Wrap - Paid links, Facebook and Apple

Pay war Google got its war paint on this week in response to the news that a major UK..
May 17, 2010

YouTube for SEO conversions

YouTube for SEO conversions

According to Alexa, YouTube is the third most popular website on the..

May 7, 2010

theEweekly Wrap - Google changes, UK election, browser changes

Spring SERPs Google continued its spring clean by revealing a host of new features on its..
April 29, 2010

Social media at SAScon - A review

Hundreds gathered in Manchester yesterday for the launch of SAScon, a new SEO and social..

April 16, 2010

theEweekly Wrap - Webmaster Tools, Chirp and Webby Awards

Google helps SEO Google gave the SEO world goose bumps this week as it upgraded its Webmaster..
April 16, 2010

Webmaster Tools receives Top Search Queries upgrade

This week saw a major upgrade to the Top Search Queries section of Google’s Webmaster Tools,..

April 14, 2010

An introduction to SEO copywriting

Carli Harris, the latest addition to theEword SEO copywriting team, shares her thoughts on her..

April 9, 2010

theEweekly Wrap - Bebo, The Telegraph and Apple's iAd

Bebo bye-bye Bebo, the struggling social media network, is in danger of being closed down..
April 1, 2010

theEweekly Wrap - MySpace, marketing and internet privacy

Don't stop believing Flagging social network MySpace has teamed up with hit US drama Glee in..
March 25, 2010

theEweekly Wrap - Google and China, Twitter spam and Yahoo mobile

Google's gamble Google followed through on its threat to stop censoring results from the..
March 19, 2010

theEweekly Wrap - Manchester Masters, Foursquare and Facebook

Sorry to see you McC-leave Today marks the departure of Rick Roberts and Emily McCleave, the..
March 12, 2010

theEweekly Wrap - Nobel prize, Bing advert and Twitter

Noble undertaking The internet may be the next winner of the Nobel Peace Prize after it was..
March 11, 2010

Boom time for Bing

Believe it or not, it has been nine long months since the launch of Bing. Microsoft launched the..

March 5, 2010

theEweekly Wrap - Facebook's billions, Welsh anger and the ASA

Fun with facts and Facebook Facebook made headlines this week after it was estimated the firm..
March 3, 2010

The top WordPress plug-ins

WordPress is the ideal solution for most people and companies wanting an online presence. It's..

March 1, 2010

The top ten reasons to use top ten lists

theEword SEO copywriter Tom Mason reveals the top 10 reasons to use lists in content.

February 22, 2010

How SEO and social media have influenced copywriting

The growing emphasis on SEO copywriting has led to a proliferation of traditional print writers..

February 19, 2010

theEweekly Wrap - Manchester Masters, MEN on Twitter and Fortune 500

Master Class This week, theEword's SEO copywriter Tom Mason appeared on the judging panel of..
February 15, 2010

theEword Academy - Monitoring brand presence online

"We've known it for a long time: the web is big."

February 12, 2010

theEweekly Wrap - BBC, Buzz and Bing

Hootsuite Edwards Peter Horrocks, the BBC's director for global news, has demanded..
January 29, 2010

theEweekly Wrap - Manchester SEO, Twitter trends and Yahoo revenue

Studying Manchester SEO A Manchester SEO course has opened in the region. The SEO, PPC and..
January 22, 2010

theEweekly Wrap - Haiti, Apple search engine, paywalls and Bill Gates

Internet donates for Haiti disaster The internet rallied in support of the victims of the..
January 15, 2010

theEweekly Wrap - US spelling, market share and China

World War Z Bing and Google came into the firing line this week as both companies began..
January 11, 2010

SEO news - how to find the latest headlines

The SEO goalposts are consistently shifting. The search industry continues to evolve and the..

January 8, 2010

theEweekly Wrap - Google Caffeine, Facebook and the Nexus One

Groundhog January The new year has kicked off - much as 2009 did - with a Google PageRank..
January 4, 2010

Online marketing goes offline - search engine advertisement

Each of the three leading search engines engaged in multi-million pound advertising campaigns..

December 30, 2009

theEyearly wrap - SEO and social media review 2009

January A Google PageRank update in the last week of 2008 caused repercussions into 2009,..
December 18, 2009

theEweekly Wrap - Mashable, Google and Bing

Cashing in on Twitter Pete Cashmore, founder and CEO of social media blog Mashable has been..
December 7, 2009

Google site performance launches in Webmaster tools

Keen-eyed webmasters may have spotted a brand-new feature in the Google Webmaster tools recently..

December 7, 2009

theEword MD speaks to the Twittersphere

Something hot off the press for you here. theEword MD Al Mackin and social media man Tom Mason..

November 20, 2009

theEweekly Wrap - Twitter, Yahoo slump and Google Analytics Intelligence

Twitter goes commercial Twitter has hit the headlines with its plan to introduce paid-for..
November 18, 2009

Google Analytics Intelligence gets proactive

Google Analytics has started highlighting major changes in traffic patterns. A new tool, Google..

November 13, 2009

theEweekly Wrap - New Bing features, Google court case and paid online news

Bing's busy week Microsoft search site Bing announced a raft of changes this week. Aside from..
November 11, 2009

Google Caffeine out of the sandbox

Google Caffeine is on the verge of being rolled out for real searches.

November 6, 2009

theEweekly Wrap - Social age, MSN revamp and Sesame Street goes Google

Demographic principals New research has revealed the average age of social networking users...
October 26, 2009

Protecting your brand through online marketing

theEword online marketing manager Mark Baker explains how to protect your company brand online.

October 23, 2009

theEweekly Wrap - U2Tube, MCR Blog Awards and Twitter's Google deal

bird eating spiders Bing and Google will begin displaying results from Twitter in search..
October 22, 2009

Google shakes up listings for new test

Google works in mysterious ways. When the search engine isn't trialing an algorithm to spider..

October 20, 2009

UK crime map - an open window for web users

Despite its initial teething problems, the launch of the UK crime map has been met with a warm..

October 15, 2009

Super-size vs. Super-skinny

theEword copywriter Tom Mason discusses why bigger is always better when it comes to websites

October 5, 2009

The rise of the online marketing empire

A recent report from PricewaterhouseCoopers and the Internet Advertising Bureau found the money..

October 2, 2009

theEweekly Wrap

Bing not a good sharer

September 25, 2009

SEO Lessons from history

SEO marketers make a living from predicting the future. What keywords will trend in the coming..

September 25, 2009

theEweekly Wrap 25 September 2009

A sideways look at the internet

September 21, 2009

Google tweak reveals the hidden mysteries of sitemaps

Adrian Mursec, senior developer at theEword, writes about the latest change to Google Webmaster..

September 14, 2009

Why long-tail searches matter - theEword Academy

SEO Manchester copywriting employee Tom Mason explains why long-tail queries should be part of..

September 11, 2009

theEweekly Wrap 11 September 2009

Support from the news stands

September 4, 2009

theEweekly Wrap 4 September 2009

A candle on Chrome's cake

September 3, 2009

How Google ranks websites - theEword Academy

SEO copywriting employee Tom Mason explains how Google orders websites in search results pages.

August 28, 2009

theEweekly Wrap 28 August 2009

Download the cheerleader, download the world

August 25, 2009

The search repercussions of Bing's Wolfram Alpha linkup

Bing has apparently been given permission to use structured data from Wolfram Alpha, which could..

August 24, 2009

Hollywood reveals blueprint for Twitter marketing

The effect of social media tools like Twitter is notoriously difficult to quantify but Hollywood..

August 19, 2009

The Great Google UK SERPs Debate

Google joins row over irrelevant SERPs

August 17, 2009

theEword Academy - Using Google Local

theEword marketing assistant Holly O'Boyle examines how a business can use Google Local to..

August 4, 2009

SEO copywriting: Whats changed since 2006?

My SEO career began in the summer of 2006. I spent 15 months writing news content for a range of..

August 4, 2009

Microsoft-Yahoo and what it means for SEO

So it finally happened. The worst kept secret in SEO - that Yahoo and Microsoft will join..

July 31, 2009

theEweekly Wrap 31 July 2009

Premier tweets

Tottenham Hotspur footballer Darren Bent is facing disciplinary proceedings..

July 31, 2009

Meet the team: Richard Frost

Richard Frost is the latest member of theEword team, joining as the newest addition to the..

July 24, 2009

theEweekly Wrap 24 July 2009

Google plans moon mission

July 20, 2009

Tatler most invited list - is the Guardian linkbaiting?

Here's a lesson in SEO linkbaiting from the Guardian, whose popular fashion and consumer culture..

June 15, 2009

Google SERPs up a curve ball

Last week's change in Google's UK search results is still the subject of much debate in the SEO..

June 3, 2009

theEword attends E Commerce Expo North 2009

June 2nd saw the launch of the first E Commerce Expo North at the Hilton Hotel, Manchester. The..

May 28, 2009

What's in a (domain) name?

One of the key factors in SEO success is choosing a good domain name. Here, theEword senior..

May 15, 2009

theEweekly Wrap 15 May 2009

French foreign leechers

May 8, 2009

theEweekly News Wrap

Webby Awards announcedThe Webby Awards, the digital industry’s version of The Oscars, were..

May 8, 2009

SEO In Translation

I imagine film posters are one of the most difficult forms of advertising. Indeed, when you..

May 8, 2009

Facebook to clean up links?

Here at theEword, we’re keen social networkers. We also love clean links (URLs). Sometimes, the..

May 1, 2009

theEweekly News Wrap 1 May 2009

Parting is such Tweet sorrow

April 29, 2009

Experimental approach to new Google search methods

Google is in the process of launching two new features that will enhance the way users search..

April 21, 2009

Google search helps to buoy global profits

Google’s search business has played a key role in guiding the company through the current..

April 17, 2009

Clientwatch: ShopLaptop hits the top three on Google

You might remember the launch of ShopLaptop being in the news recently, after theEword helped..

April 17, 2009

theEweekly news wrap 17 April 2009

Fiddling the books

March 24, 2009

Clientwatch: theEword helps Topcomms to achieve record figures

All of us at theEword are pleased to announce the details of our latest success story, having..

March 6, 2009

Phorm behavioural advertising to be regulated

The news that digital technology company Phorm is teaming up with BT to target customers with..

March 5, 2009

SEO content should be optimised for users as well as search engines

SEO copywriter Karolyn Judge joined theEword last month. Here, she offers some reflections on..

March 3, 2009

A website of two halves

The Guardian online steals my time. While their award-winning news coverage, investigative features..

February 16, 2009

SEO alert for small businesses

Does your SME know its SEO from its PPC? If so, your company is probably one of the growing..

February 11, 2009

New SEO copywriter joins theEword team

As our much-talked-about online marketing expansion drive continues apace, we’ve started the..

February 11, 2009

Twitter 'could start charging' for online marketing

At the moment, it seems that you can’t make two clicks on the internet without stumbling across..

January 15, 2009

Clientwatch: ShopLaptop contract win in the news

Crain’s Manchester Business have picked up on our recent acquisition of the contract to provide..

January 13, 2009

theEword wins new marketing and development contract

theEword is proud to announce the details of its latest success story – the launch of new laptop..

January 2, 2009

Happy New Year

All of us at theEword would like to wish our clients and associates the very best for the New..

December 18, 2008

Google Zeitgeist: what does it mean?

After our post revealing the Google Zeitgeist 2008, we thought we’d take a closer look at the..

December 4, 2008

New vacancies announced at theEword

Just like the hardy little leaf on our website home page, theEword is always growing. The second..

December 4, 2008

How-Do you do?

You may have noticed that we’ve recently taken on some new members of staff, who we unveiled in..

December 3, 2008

SEO: we're not kidding around

The internet is an unusual place and, much like the Bermuda Triangle spitting out the occasional..

November 18, 2008

In the service of two masters

You may remember that in October we introduced you to our new SEO copywriter Tom. Since he’s now..

November 7, 2008

New senior developer joins theEword team

All the valuable online marketing work theEword does with SEO and PPC campaigns would count for..

November 5, 2008

Clientwatch: Tangkoko update

It’s been a while since we checked in on Tangkoko, our client of the ethical Indonesian and..

November 3, 2008

Meet the team Pt. 4793

Last week we introduced you to our new writer Tom Mason, who joins the team creating SEO content..

October 24, 2008

Microsoft to lead expo on SEO, PPC and search

The keynote event at the London leg of this year’s Search Marketing Expo will be delivered by..

October 24, 2008

New writer joins theEword team

One of the key elements in producing good natural SEO results is the creation of a regular flow..

October 21, 2008

theEword appoints new online marketing manager

It may be autumn (and by the feel of it outside, not far from winter) but here at theEword we’re..

September 9, 2006

Welcome to theEword blog

Hello everyone and welcome to our online blog! Allow us to introduce ourselves.