Google rolls out change to local search algorithm
Knocking big names off their perch is possible
Visual content in 2014
Introduction by Ben Dudley
How has Hummingbird changed SEO so far?
Best SEO practices to avoid negative backlinks
Every good search marketing campaign starts with keyword research. The data gathered can act as..
It carries no advertising, achieves over a hundred billion page views every year and - according..
There are two inevitabilities in life: death and taxes, so for job security start an undertaking..
Looking beyond the short term
Bing banishes its chequered history
Handy search tools and features
We're all very aware of mobile communication. It's hard not to be, when smartphones are such an..
Google+ Local, the search giant's latest major innovation, was launched at the end of May 2012.
Many online marketers have been nervously checking search rankings ever..
Visibility is everythingA recent study has revealed that internet encyclopedia Wikipedia appears..
It's hard to live or work in the north west without having some awareness of Bruntwood. The..
We look at who ranked where for the term 'Royal Wedding'
Finding the best keywords for your SEO campaign is probably the most important decision in the..
Customer service is an integral element for the success of a business. With so much choice, it..
For many organisations, SEO has always been a bit of a grey area. It’s a practice that countless..
WordPress was released in 2003, originally intended for use as a blogging platform. Thanks..
The inaugural Manchester SEO Mini Conference is sold out but we have two free tickets to give..
Yahoo announced today that they have signed up international football icon David Beckham for a new..
According to Alexa, YouTube is the third most popular website on the..
Hundreds gathered in Manchester yesterday for the launch of SAScon, a new SEO and social..
This week saw a major upgrade to the Top Search Queries section of Google’s Webmaster Tools,..
Carli Harris, the latest addition to theEword SEO copywriting team, shares her thoughts on her..
Believe it or not, it has been nine long months since the launch of Bing. Microsoft launched the..
WordPress is the ideal solution for most people and companies wanting an online presence. It's..
theEword SEO copywriter Tom Mason reveals the top 10 reasons to use lists in content.
The growing emphasis on SEO copywriting has led to a proliferation of traditional print writers..
"We've known it for a long time: the web is big."
The SEO goalposts are consistently shifting. The search industry continues to evolve and the..
Each of the three leading search engines engaged in multi-million pound advertising campaigns..
Keen-eyed webmasters may have spotted a brand-new feature in the Google Webmaster tools recently..
Something hot off the press for you here. theEword MD Al Mackin and social media man Tom Mason..
Google Analytics has started highlighting major changes in traffic patterns. A new tool, Google..
Google Caffeine is on the verge of being rolled out for real searches.
theEword online marketing manager Mark Baker explains how to protect your company brand online.
Google works in mysterious ways. When the search engine isn't trialing an algorithm to spider..
Despite its initial teething problems, the launch of the UK crime map has been met with a warm..
Rock the vote
theEword copywriter Tom Mason discusses why bigger is always better when it comes to websites
A recent report from PricewaterhouseCoopers and the Internet Advertising Bureau found the money..
Bing not a good sharer
SEO marketers make a living from predicting the future. What keywords will trend in the coming..
A sideways look at the internet
Adrian Mursec, senior developer at theEword, writes about the latest change to Google Webmaster..
SEO Manchester copywriting employee Tom Mason explains why long-tail queries should be part of..
Support from the news stands
A candle on Chrome's cake
SEO copywriting employee Tom Mason explains how Google orders websites in search results pages.
Download the cheerleader, download the world
Bing has apparently been given permission to use structured data from Wolfram Alpha, which could..
The effect of social media tools like Twitter is notoriously difficult to quantify but Hollywood..
Google joins row over irrelevant SERPs
theEword marketing assistant Holly O'Boyle examines how a business can use Google Local to..
My SEO career began in the summer of 2006. I spent 15 months writing news content for a range of..
So it finally happened. The worst kept secret in SEO - that Yahoo and Microsoft will join..
Tottenham Hotspur footballer Darren Bent is facing disciplinary proceedings..
Richard Frost is the latest member of theEword team, joining as the newest addition to the..
Google plans moon mission
Here's a lesson in SEO linkbaiting from the Guardian, whose popular fashion and consumer culture..
Bing it on
Last week's change in Google's UK search results is still the subject of much debate in the SEO..
June 2nd saw the launch of the first E Commerce Expo North at the Hilton Hotel, Manchester. The..
One of the key factors in SEO success is choosing a good domain name. Here, theEword senior..
French foreign leechers
Webby Awards announcedThe Webby Awards, the digital industry’s version of The Oscars, were..
I imagine film posters are one of the most difficult forms of advertising. Indeed, when you..
Here at theEword, we’re keen social networkers. We also love clean links (URLs). Sometimes, the..
Parting is such Tweet sorrow
Google is in the process of launching two new features that will enhance the way users search..
Google’s search business has played a key role in guiding the company through the current..
You might remember the launch of ShopLaptop being in the news recently, after theEword helped..
Fiddling the books
All of us at theEword are pleased to announce the details of our latest success story, having..
Recent reports that Google puts more weight on brands in rankings have moved Search Quality main..
The news that digital technology company Phorm is teaming up with BT to target customers with..
SEO copywriter Karolyn Judge joined theEword last month. Here, she offers some reflections on..
The Guardian online steals my time. While their award-winning news coverage, investigative features..
Does your SME know its SEO from its PPC? If so, your company is probably one of the growing..
As our much-talked-about online marketing expansion drive continues apace, we’ve started the..
At the moment, it seems that you can’t make two clicks on the internet without stumbling across..
Crain’s Manchester Business have picked up on our recent acquisition of the contract to provide..
theEword is proud to announce the details of its latest success story – the launch of new laptop..
All of us at theEword would like to wish our clients and associates the very best for the New..
After our post revealing the Google Zeitgeist 2008, we thought we’d take a closer look at the..
Just like the hardy little leaf on our website home page, theEword is always growing. The second..
You may have noticed that we’ve recently taken on some new members of staff, who we unveiled in..
The internet is an unusual place and, much like the Bermuda Triangle spitting out the occasional..
You may remember that in October we introduced you to our new SEO copywriter Tom. Since he’s now..
All the valuable online marketing work theEword does with SEO and PPC campaigns would count for..
It’s been a while since we checked in on Tangkoko, our client of the ethical Indonesian and..
Last week we introduced you to our new writer Tom Mason, who joins the team creating SEO content..
The keynote event at the London leg of this year’s Search Marketing Expo will be delivered by..
One of the key elements in producing good natural SEO results is the creation of a regular flow..
It may be autumn (and by the feel of it outside, not far from winter) but here at theEword we’re..
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