June 13, 2018

Expert PPC Strategies to Drive Tourism

The internet is saturated with content. We’re all out here, shouting our wares to the world and..

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September 24, 2015

How You Can Take Customers There with PPC

You’re really proud of your company – regardless of what your business does, imagine for a..

September 8, 2015

Digital Marketing: Making the Customer Journey Easier

No matter what your products or services are, tapping into the way your customers think is..

March 5, 2015

Google launches AdWords Android app

Yesterday Google introduced its first AdWords app for Android systems. It is intended to provide..

February 24, 2015

Google adds 'call-only' option to AdWords

Google has introduced a 'call-only' option to AdWords. These adverts can be added to advertisers'..

February 4, 2015

Banned: Google removes 524 million ads

Google has released its yearly review Fighting Bad Advertising Practices. In this it reports to..

January 7, 2015

New Bing policy removes phone numbers from ad copy

Microsoft has announced a change in Bing Ads that stops pay per click (PPC) marketers from being be..

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September 4, 2014

AdWords announces new Callouts ad extension

Appealing to customers

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August 19, 2014

Google AdWords gets two game changing updates

Look who's calling

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July 10, 2014

Google orders censorship of explicit album covers

Google Advisory: Explicit Content

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June 17, 2014

Study claims search ads improve brand awareness

Search ads for brand awareness

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May 13, 2014

Google launches consumer ratings annotations

New format can improve click through rates by 10%

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May 13, 2014

Study predicts mobile as best platform for paid clicks

Mobile search ads will be a focus in 2014

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May 13, 2014

Google releases new AdWords Editor update

Google releases new AdWords Editor updates

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April 23, 2014

Google announces several new AdWords innovations

The future of AdWords

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January 20, 2014

Google reviews 2013 bad ad battle

350 million 'bad ads' removed from Google last year

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October 25, 2013

Google runs banner ad test in search results

Google experiments with banner ads in SERPs

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October 24, 2013

Google updates Ad Rank algorithm for PPC ads

Extensions matter

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October 14, 2013

Google to introduce shared endorsements

Search engine wants to share your recommendations with friends

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September 6, 2013

Google unveils its top reasons for blocking ads

Rigorous standards for sites and ads

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August 28, 2013

Study shows success of Google Product Listings

PLAs are a plus

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August 23, 2013

Can Google +1s Boost Your Rankings?

A research study from the Data Science Team at Moz has sparked a lively debate, after suggesting..

August 23, 2013

Google AdWords reporting further improved

Google AdWords users benefit from further changes

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August 16, 2013

Visual advertising coming to Google Glass

Google Glass eyeing up advertising

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July 26, 2013

Blogging ideas for your business

A blog is an invaluable tool for any business website. It's an opportunity to make your voice..

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July 26, 2013

Google AdWords bid adjustment data reporting simplified

Google Analytics now includes bid adjustment data

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July 19, 2013

75 per cent of Adwords campaigns are Enhanced

Three quarters of active Adwords accounts are already Enhanced

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July 5, 2013

Improvements to Google AdWords reporting

Reporting for Google AdWords changes

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June 26, 2013

FTC tells search engines to label ads more clearly

Decline in compliance

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June 6, 2013

Google AdWords image extensions in beta

Beta testing begins for Google AdWords images

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May 22, 2013

Interflora wins AdWords trademark breach case

Trademark tussle ends

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May 21, 2013

Google launches AdWords Keyword Planner

Keyword Planner arrives on Google AdWords

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February 7, 2013

Significant Google AdWords changes to be introduced

Google AdWords enhanced

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February 6, 2013

Google wins landmark AdWords case in Australia

Ads not so bad

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January 21, 2013

Google reveals bad ads removal stats

Google reveals 224 million 'bad ads' removed in 2012

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December 17, 2012

Google to combat accidental mobile ad clicks

Google confirmation clicks

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November 30, 2012

Microsoft tackles online click fraud

Microsoft continues to fight malware

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October 25, 2012

Essential content considerations

Looking beyond the short term

October 12, 2012

Bing Ads now includes Sitelink Extensions

Bing Ads Sitelink Extensions

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September 19, 2012

Facebook tests mobile ads

The next step for Facebook

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July 30, 2012

Internet ad spending higher than expected

Projected figures revised

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June 20, 2012

Windows 8 ads showcased

Windows 8 ads

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April 25, 2012

How to avoid Google's over-optimisation penalties

Matt Cutts

Many online marketers have been nervously checking search rankings ever..

April 24, 2012

Google AdWords to test Trusted Stores

User experience testing

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April 23, 2012

AdWords for Video now available to all users

AdWords for Video

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April 17, 2012

Online video advertising sold on audience figures

Audience comes first

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April 13, 2012

Google announces strong Q1 results

Google Q1 success

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April 5, 2012

Google expands PPC automation

Automated PPC tool launches

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March 12, 2012

Useful websites engage users

In the public sector, the design of Manchester City Council's website hasbeen updated to..
January 19, 2012

Google AdWords targets mobiles

Mobile ad targeting

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December 9, 2011

Bing outperforms Google for advertising interest

Bing outperforms Google in advertising click-through rates

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November 30, 2011

WordPress launches PPC network to beat AdSense

Blog yourself rich

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November 10, 2011

Google Plus gets PPC boost

PPC given social twist

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November 2, 2011

Google explains PPC ads

Why this ad?

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October 25, 2011

Online ads translate to shop sales

Internet ads can help high street sales

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September 22, 2011

PPC ads become social

PPC and social media collide

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September 5, 2011

Copywriting and the overextended truth

To embellish or not to embellish?

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July 26, 2011

AdWords Express released

PPC for beginners

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June 14, 2011

YouTube engages viewers by giving them choice

YouTube's research shows that ad skipping isn't all bad

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May 18, 2011

Google rolls out new advertiser policy to safeguard users

Google updates its AdWords policy

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March 28, 2011

StartUp Britain launched

Entrepreneurial drive

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March 21, 2011

Google helps companies find PPC agencies

Easy leads

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February 24, 2011

Google AdWords trials new interface

Faster and more efficient Google AdWords unveiled

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February 14, 2011

Product placement rules

New rules

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November 30, 2010

Pitching your press release a line-by-line email guide

Knowing how to pitch your press release by email is a vital skill for any press officer...

November 9, 2010

theEword Academy - 10 tips to boost your following on social media

Every organisation dabbles in social media marketing nowadays, or at least it feels that way...

October 12, 2010

The 5 key qualities you need to be a successful Press Officer

It has been nearly a year since I became the Press Officer at theEword. During that time, there..

October 4, 2010

Google starts display advertising campaign

Advertising adverts

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September 2, 2010

The Glamour of Copywriting

I’m not going to say watching Mad Men made me want to be a copywriter – but I’ll admit it..

July 29, 2010

Social Media. Sorted.

Social media marketing is important to us here at theEword. We know the discipline may be..

July 14, 2010

Google hints at interactive adverts

Eric Schmidt, Google's chief executive, has hinted at the search engine company's future plans for..

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June 2, 2010

The Google PPC Experiment

SPECIAL REPORT

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May 22, 2010

theEweekly Wrap - this week at theEword

SEO on video This week saw the release of theEword video channel on YouTube. The inaugural..
May 14, 2010

The PPC job application

The power of PPC keywords

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May 13, 2010

Facebook makes Web ad gains on rivals

Data suggests Facebook is a worthy adversary to Yahoo

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May 6, 2010

Google unveils Analytics App Gallery

Locating and understanding web data made easier

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April 19, 2010

Online marketing drives recovery

Online marketing marches on

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April 14, 2010

An introduction to SEO copywriting

Carli Harris, the latest addition to theEword SEO copywriting team, shares her thoughts on her..

March 29, 2010

PPC marketing sector expands

Rising demand for PPC marketing

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March 11, 2010

Latent impact of display ads

How effective are online display ads?

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March 5, 2010

theEweekly Wrap - Facebook's billions, Welsh anger and the ASA

Fun with facts and Facebook Facebook made headlines this week after it was estimated the firm..
March 2, 2010

Call for PPC rethink

PPC marketers warned about impressions

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February 26, 2010

US ad recession softens

US ad recession easing

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February 23, 2010

Google shakes up display ads

DoubleClick for Publishers arrives

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February 1, 2010

Britons top online sales figures

Online retail study shows Brits are #1

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January 22, 2010

Google beats the recession

PPC helps Google weather recession

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January 19, 2010

Google PPC ads bounce back

Google PPC booming

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January 15, 2010

theEweekly Wrap - US spelling, market share and China

World War Z Bing and Google came into the firing line this week as both companies began..
January 11, 2010

SEO news - how to find the latest headlines

The SEO goalposts are consistently shifting. The search industry continues to evolve and the..

January 8, 2010

Criticism for Google tax

Google tax attacked

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December 9, 2009

Online ads defy downward trend

Online ads beat the recession

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November 27, 2009

Online retailers prepare for Black Friday

Online retailers prepare for 'Black Friday'

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November 13, 2009

Product Listing Ads arrive on AdWords

AdWords rolls out Product Listing Ads

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November 9, 2009

Google updates AdSense

Google rings the changes at AdSense

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October 23, 2009

theEweekly Wrap - U2Tube, MCR Blog Awards and Twitter's Google deal

bird eating spiders Bing and Google will begin displaying results from Twitter in search..
October 20, 2009

YouTube rolls out PPC

AdWords meets YouTube

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October 15, 2009

Super-size vs. Super-skinny

theEword copywriter Tom Mason discusses why bigger is always better when it comes to websites

October 13, 2009

PPC arrives on search platform

PPC ads enabled on DIY search portals

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September 14, 2009

Why long-tail searches matter - theEword Academy

SEO Manchester copywriting employee Tom Mason explains why long-tail queries should be part of..

September 10, 2009

Google AdWords proposes keyword-free PPC

Keyword-free search plans floated by Google

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September 3, 2009

How Google ranks websites - theEword Academy

SEO copywriting employee Tom Mason explains how Google orders websites in search results pages.

August 26, 2009

Effectiveness of online advertising revealed

Online ad campaigns recommended

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August 20, 2009

Google predicts future popularity of keywords

Google starts predicting the future

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August 4, 2009

SEO copywriting: Whats changed since 2006?

My SEO career began in the summer of 2006. I spent 15 months writing news content for a range of..

July 31, 2009

Meet the team: Richard Frost

Richard Frost is the latest member of theEword team, joining as the newest addition to the..

July 29, 2009

Behavioural tracking tipped for popularity boom

Disney chief talks PPC

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July 20, 2009

Tatler most invited list - is the Guardian linkbaiting?

Here's a lesson in SEO linkbaiting from the Guardian, whose popular fashion and consumer culture..

May 27, 2009

PPC advertising costs could come down

Dip in paid search could be good news for marketers and companies

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