The internet is saturated with content. We’re all out here, shouting our wares to the world and..
PPC is changing.
You’re really proud of your company – regardless of what your business does, imagine for a..
No matter what your products or services are, tapping into the way your customers think is..
Yesterday Google introduced its first AdWords app for Android systems. It is intended to provide..
Google has introduced a 'call-only' option to AdWords. These adverts can be added to advertisers'..
Google has released its yearly review Fighting Bad Advertising Practices. In this it reports to..
Microsoft has announced a change in Bing Ads that stops pay per click (PPC) marketers from being be..
Appealing to customers
Look who's calling
Google Advisory: Explicit Content
Search ads for brand awareness
New format can improve click through rates by 10%
Mobile search ads will be a focus in 2014
Google releases new AdWords Editor updates
The future of AdWords
350 million 'bad ads' removed from Google last year
Google experiments with banner ads in SERPs
Search engine wants to share your recommendations with friends
Rigorous standards for sites and ads
PLAs are a plus
A research study from the Data Science Team at Moz has sparked a lively debate, after suggesting..
Google AdWords users benefit from further changes
Google Glass eyeing up advertising
A blog is an invaluable tool for any business website. It's an opportunity to make your voice..
Google Analytics now includes bid adjustment data
Three quarters of active Adwords accounts are already Enhanced
Reporting for Google AdWords changes
Decline in compliance
Beta testing begins for Google AdWords images
Trademark tussle ends
Keyword Planner arrives on Google AdWords
Google AdWords enhanced
Ads not so bad
Google reveals 224 million 'bad ads' removed in 2012
Google confirmation clicks
Microsoft continues to fight malware
Looking beyond the short term
Bing Ads Sitelink Extensions
The next step for Facebook
Projected figures revised
Windows 8 ads
Many online marketers have been nervously checking search rankings ever..
User experience testing
AdWords for Video
Audience comes first
Google Q1 success
Automated PPC tool launches
Mobile ad targeting
Bing outperforms Google in advertising click-through rates
Blog yourself rich
PPC given social twist
Why this ad?
Internet ads can help high street sales
PPC and social media collide
To embellish or not to embellish?
PPC for beginners
YouTube's research shows that ad skipping isn't all bad
Google updates its AdWords policy
Faster and more efficient Google AdWords unveiled
Knowing how to pitch your press release by email is a vital skill for any press officer...
Every organisation dabbles in social media marketing nowadays, or at least it feels that way...
It has been nearly a year since I became the Press Officer at theEword. During that time, there..
I’m not going to say watching Mad Men made me want to be a copywriter – but I’ll admit it..
Social media marketing is important to us here at theEword. We know the discipline may be..
Eric Schmidt, Google's chief executive, has hinted at the search engine company's future plans for..
The power of PPC keywords
Data suggests Facebook is a worthy adversary to Yahoo
Locating and understanding web data made easier
Online marketing marches on
Carli Harris, the latest addition to theEword SEO copywriting team, shares her thoughts on her..
Rising demand for PPC marketing
How effective are online display ads?
PPC marketers warned about impressions
US ad recession easing
DoubleClick for Publishers arrives
Online retail study shows Brits are #1
PPC helps Google weather recession
Google PPC booming
The SEO goalposts are consistently shifting. The search industry continues to evolve and the..
Google tax attacked
Online ads beat the recession
Online retailers prepare for 'Black Friday'
AdWords rolls out Product Listing Ads
Rupert Murdoch, owner of News International, has been known for his occasional outbursts...
Google rings the changes at AdSense
AdWords meets YouTube
theEword copywriter Tom Mason discusses why bigger is always better when it comes to websites
PPC ads enabled on DIY search portals
SEO Manchester copywriting employee Tom Mason explains why long-tail queries should be part of..
Keyword-free search plans floated by Google
SEO copywriting employee Tom Mason explains how Google orders websites in search results pages.
Online ad campaigns recommended
Google starts predicting the future
My SEO career began in the summer of 2006. I spent 15 months writing news content for a range of..
Richard Frost is the latest member of theEword team, joining as the newest addition to the..
Disney chief talks PPC
Here's a lesson in SEO linkbaiting from the Guardian, whose popular fashion and consumer culture..
Dip in paid search could be good news for marketers and companies
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