January 30, 2018

How to find longtail keywords using Google's Keyword Planner

Any content marketer worth their salt should have a decent understanding of search engine..

May 25, 2017

LinkedIn Marketing: Using content strategy to generate leads

Imagine a platform that was made up of millions of professionals all looking for advice and..

March 1, 2017

9 Great Content Marketing Campaigns Targeting British Families

So many brands are competing for the attention of parents today, it can be hard to stand out and..

November 7, 2016

Why You Must Be Excited to Create Exciting Content

If you don’t care about the content you’re writing, your readers won’t either.

October 21, 2016

Digital Marketing Training: All Killer, No Filler

Finding the right marketing training can be tough. Finding the time to actually fit this..

October 7, 2016

Social media: How to avoid PR disasters

Social media is a great way to engage with your target audience, increase brand awareness and..

August 24, 2016

Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve..

August 3, 2016

Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors...

July 19, 2016

How Pokémon Go can benefit your Local Business

It's an understatement to say that Pokémon GO is popular at the moment; the app is trending..

June 17, 2016

Six content marketing strategies that generate leads

Leads. Hot, valuable leads. That’s what we all want to get out of our content marketing efforts,..

June 8, 2016

The best examples of content marketing in the property industry

According to Placester, 90% of all real estate buyers use the Internet when searching for..

May 24, 2016

How to develop creative B2B content

Working in business-to-business (B2B) marketing can seem like a pretty raw deal at times – if..

May 11, 2016

Why content marketing is worth the effort

Content marketing. That seemingly omnipotent realm that marketers can’t stop banging on about...

April 26, 2016

How destination brands can utilise user-generated content

If you’re a marketer, you’ll know that creating and publishing digital content can be..

April 20, 2016

Could you be an expert in your field?

Thought leadership: Establishing your brand as an expert

First off, you’re probably thinking..

April 7, 2016

USP: Why you need one and how to nail it

So you’ve run a small business quite successfully for a number of years and you love your brand,..

March 24, 2016

The content marketing cheat sheet

You’ve probably heard it a thousand times before that content is king. In fact, it even got..

March 15, 2016

How to write an introduction

Introductions are difficult. From social situations to sales pitches, you only get one chance to..

March 8, 2016

Content marketing is simply storytelling for the digital age, right?

It’s 100% likely that you’re reading this blog on a phone, tablet or computer. And if you’re sat..

February 24, 2016

Choosing the right digital agency

A strong digital agency can play a key role in the success of your online marketing activity...

February 4, 2016

Annoying business buzzwords that deserve to go in the bin

Buzzwords. Bleugh.

As a starter for 10, let's circle back to the actions from our last catch up and..

January 20, 2016

Destination Campaigns: 6 Ways To Talk To Your Audience

  

One of the most interesting things about the travel industry is its reach – everybody,..

January 19, 2016

Digital Diet Tips For 2016

January starts in a similar vein every year, promises of eating right, hitting the gym and..

November 20, 2015

4 examples of great travel writing

Really good travel writing inspires us to get up, go out and see the world. It can be just as..

October 13, 2015

How to get local search friendly

Half an hour on the internet is enough to explode most people’s sense of geography – with just a..

September 24, 2015

How You Can Take Customers There with PPC

You’re really proud of your company – regardless of what your business does, imagine for a..

September 8, 2015

Digital Marketing: Making the Customer Journey Easier

No matter what your products or services are, tapping into the way your customers think is..

March 17, 2015

Google to devalue doorway pages

Google has announced an update to its ranking algorithm that will devalue doorway pages within..

March 6, 2015

5 common digital marketing myths dismissed

With Google continually tweaking its search algorithm, it’s up to digital marketers to address..

February 12, 2015

Twitter buys New York advertising start-up Niche

Twitter has announced its acquisition of Niche, a New York-based start-up which has been described..

February 10, 2015

Twitter reveals increase in government data requests

Twitter’s latest transparency report has revealed a huge increase in the number of requests from..

November 26, 2014

YouTube video bloggers warned on ‘misleading’ content

The Advertising Standards Authority (ASA) has warned video bloggers they need to clearly display..

November 12, 2014

Yahoo acquires BrightRoll for $640 million

Yahoo has completed a $640 million (£401.5 million) deal for video advertising platform BrightRoll.

October 29, 2014

Twitter withdraws Google Glass support

Twitter has announced that it will be permanently ending the support of its app for Google’s..

November 30, 2010

Pitching your press release a line-by-line email guide

Knowing how to pitch your press release by email is a vital skill for any press officer...