March 28, 2018

7 Essential Ingredients You Need in your Marketing Strategy

A good digital marketing strategy is a bit like a recipe for your favourite dish. Each requires..

May 25, 2017

LinkedIn Marketing: Using content strategy to generate leads

Imagine a platform that was made up of millions of professionals all looking for advice and..

March 1, 2017

9 Great Content Marketing Campaigns Targeting British Families

So many brands are competing for the attention of parents today, it can be hard to stand out and..

December 22, 2016

Recruitment: How technology is changing the way agencies work

Thanks to the success of LinkedIn and online job sites, the majority of the recruitment industry..

November 7, 2016

Why You Must Be Excited to Create Exciting Content

If you don’t care about the content you’re writing, your readers won’t either.

September 14, 2016

What is Great PR?: A Journalist's Perspective

Paul Hirst, Sports Reporter for The Times, gives a fascinating insight into what makes great PR,..

September 7, 2016

Creating Content with Your Audience in Mind: It’s Not One-Size-Fits-All

You might think content marketing’s a breeze – all you need to do is write a couple of blogs and..

August 24, 2016

Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve..

August 19, 2016

Recruitment: 5 content marketing ideas to help you hire candidates

Recruiting the right person for a job vacancy is extremely difficult. That’s because hiring..

July 19, 2016

How Pokémon Go can benefit your Local Business

It's an understatement to say that Pokémon GO is popular at the moment; the app is trending..

July 14, 2016

What is the value of outreach and online PR?

“I can’t see the value of this outreach activity.” How many times have you heard this sentence?..

July 6, 2016

Four Tools Marketers Can't Live Without

Given the ever evolving nature of their industry, it's no surprise to find that marketing..

June 22, 2016

Why you should repurpose your best content

The art of creating readable, informative and exciting content is not an easy process; it takes..

June 17, 2016

Six content marketing strategies that generate leads

Leads. Hot, valuable leads. That’s what we all want to get out of our content marketing efforts,..