May 16, 2018

Common Questions to Ask A Digital Agency

Maybe you’ve built a business from the ground up and are unsure how to take it to the next..

April 5, 2018

Digital Marketing Myths: What Should You Believe?

On the digital marketing grapevine, there are fictions that are often thought of as fact. All it..

January 29, 2018

Social Media Influencers: 21st-century storytellers

It’s time to start investing in the social media storytellers of our time: influencers. Yes,..

January 23, 2018

Tools Every Digital Marketer Needs to Have in 2018

Q: How do you make sure your online marketing is seen, loved and shared online?

October 17, 2017

The Rise of Video in Digital Marketing

As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t..

August 23, 2017

What is influencer marketing and how does it work?

For those who haven’t heard the term ‘influencer marketing’ (where have you been?) or aren’t..

May 25, 2017

LinkedIn Marketing: Using content strategy to generate leads

Imagine a platform that was made up of millions of professionals all looking for advice and..

March 1, 2017

9 Great Content Marketing Campaigns Targeting British Families

So many brands are competing for the attention of parents today, it can be hard to stand out and..

December 22, 2016

Recruitment: How technology is changing the way agencies work

Thanks to the success of LinkedIn and online job sites, the majority of the recruitment industry..

November 7, 2016

Why You Must Be Excited to Create Exciting Content

If you don’t care about the content you’re writing, your readers won’t either.

October 21, 2016

Digital Marketing Training: All Killer, No Filler

Finding the right marketing training can be tough. Finding the time to actually fit this..

September 23, 2016

How brands have changed the way they leverage influencers

The way we consume content is changing - a statement which will come as a surprise to no-one.

September 7, 2016

Creating Content with Your Audience in Mind: It’s Not One-Size-Fits-All

You might think content marketing’s a breeze – all you need to do is write a couple of blogs and..

August 24, 2016

Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve..

August 19, 2016

Recruitment: 5 content marketing ideas to help you hire candidates

Recruiting the right person for a job vacancy is extremely difficult. That’s because hiring..

August 3, 2016

Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors...

June 22, 2016

Why you should repurpose your best content

The art of creating readable, informative and exciting content is not an easy process; it takes..

May 24, 2016

How to develop creative B2B content

Working in business-to-business (B2B) marketing can seem like a pretty raw deal at times – if..

May 11, 2016

Why content marketing is worth the effort

Content marketing. That seemingly omnipotent realm that marketers can’t stop banging on about...

May 5, 2016

Creating a House Style For Your Content: Why & How?

As regular readers of theEword blog will know, our content is written by many different..

April 26, 2016

How destination brands can utilise user-generated content

If you’re a marketer, you’ll know that creating and publishing digital content can be..

April 7, 2016

USP: Why you need one and how to nail it

So you’ve run a small business quite successfully for a number of years and you love your brand,..

March 24, 2016

The content marketing cheat sheet

You’ve probably heard it a thousand times before that content is king. In fact, it even got..

March 8, 2016

Content marketing is simply storytelling for the digital age, right?

It’s 100% likely that you’re reading this blog on a phone, tablet or computer. And if you’re sat..

March 3, 2016

The Prolific North Top 50 Digital Agencies 2016: theEword

We’re over the moon to appear at number 42 in The Prolific North Top 50 Digital Agencies 2016...

February 24, 2016

Choosing the right digital agency

A strong digital agency can play a key role in the success of your online marketing activity...

February 10, 2016

Three great things that are happening this month

February is shaping up to be a big month for theEword. As we enter our tenth year as a digital..

February 4, 2016

Annoying business buzzwords that deserve to go in the bin

Buzzwords. Bleugh.

As a starter for 10, let's circle back to the actions from our last catch up and..

January 20, 2016

Destination Campaigns: 6 Ways To Talk To Your Audience

  

One of the most interesting things about the travel industry is its reach – everybody,..

January 19, 2016

Digital Diet Tips For 2016

January starts in a similar vein every year, promises of eating right, hitting the gym and..

December 9, 2015

The impact of Christmas on digital marketing

Manchester Town Hall at Christmas 
December 8, 2015

Digital Content: saying the right things at the right time

Producing and sharing the right digital content requires a solid understanding of your audience..

November 30, 2015

The Best Content Marketing Campaigns from 2015

To celebrate another fantastic year in the digital industry, we've chosen three of 2015's best..

November 20, 2015

4 examples of great travel writing

Really good travel writing inspires us to get up, go out and see the world. It can be just as..

October 13, 2015

How to get local search friendly

Half an hour on the internet is enough to explode most people’s sense of geography – with just a..

September 30, 2015

My first month as a relationship manager

What makes a good relationship? Trust? Communication? Mutual respect? Bringing your other half..

September 24, 2015

How You Can Take Customers There with PPC

You’re really proud of your company – regardless of what your business does, imagine for a..

September 8, 2015

Digital Marketing: Making the Customer Journey Easier

No matter what your products or services are, tapping into the way your customers think is..

March 11, 2015

Facebook tells marketers what audience is talking about 

Facebook has announced topic data, a new set of information for marketers to help them understand..

March 6, 2015

5 common digital marketing myths dismissed

With Google continually tweaking its search algorithm, it’s up to digital marketers to address..

March 4, 2015

Google proposes to rank websites on facts

Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a..

January 27, 2015

Ten digital marketing lessons we learned in 2014 that we need to remember this year

As we start a new year, digital marketing experts everywhere are predicting the trends they..