January 30, 2018

320-character meta descriptions: what this update means for you

In December 2017, Google doubled its character-limit for meta descriptions. This means that we..

November 7, 2016

Why You Must Be Excited to Create Exciting Content

If you don’t care about the content you’re writing, your readers won’t either.

August 3, 2016

Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors...

June 22, 2016

Why you should repurpose your best content

The art of creating readable, informative and exciting content is not an easy process; it takes..

May 11, 2016

Why content marketing is worth the effort

Content marketing. That seemingly omnipotent realm that marketers can’t stop banging on about...

May 5, 2016

Creating a House Style For Your Content: Why & How?

As regular readers of theEword blog will know, our content is written by many different..

March 15, 2016

How to write an introduction

Introductions are difficult. From social situations to sales pitches, you only get one chance to..

March 8, 2016

Content marketing is simply storytelling for the digital age, right?

It’s 100% likely that you’re reading this blog on a phone, tablet or computer. And if you’re sat..

February 15, 2016

How to make people love your content

 

How can you make your visitors love your content? It’s a question we’re asked all the time.

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