January 30, 2018

320-character meta descriptions: what this update means for you

In December 2017, Google doubled its character-limit for meta descriptions. This means that we..

November 7, 2016

Why You Must Be Excited to Create Exciting Content

If you don’t care about the content you’re writing, your readers won’t either.

August 3, 2016

Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors...

June 22, 2016

Why you should repurpose your best content

The art of creating readable, informative and exciting content is not an easy process; it takes..

May 11, 2016

Why content marketing is worth the effort

Content marketing. That seemingly omnipotent realm that marketers can’t stop banging on about...

May 5, 2016

Creating a House Style For Your Content: Why & How?

As regular readers of theEword blog will know, our content is written by many different..

March 15, 2016

How to write an introduction

Introductions are difficult. From social situations to sales pitches, you only get one chance to..

March 8, 2016

Content marketing is simply storytelling for the digital age, right?

It’s 100% likely that you’re reading this blog on a phone, tablet or computer. And if you’re sat..

February 15, 2016

How to make people love your content


How can you make your visitors love your content? It’s a question we’re asked all the time.


November 20, 2015

4 examples of great travel writing

Really good travel writing inspires us to get up, go out and see the world. It can be just as..

September 8, 2015

Digital Marketing: Making the Customer Journey Easier

No matter what your products or services are, tapping into the way your customers think is..

March 18, 2014

Tips for planning and writing evergreen content

If you're one of our clients, you'll know how much emphasis we place on content. It's an..

February 27, 2014

Cutts explores simple vs scientific content for SEO

How to strike the right balance with your content

February 24, 2014

Bing says spelling and grammar does affect rankings

Site owners warned against too many typos

August 8, 2013

Google introduces in-depth search results

Read all about it

October 10, 2012

Matt Cutts gives guest blogging the thumbs up

Cutts applauds quality content

August 7, 2012

Ambush marketing triumphs at Olympics

Ambush marketing at the Olympics

May 30, 2012

ASA reviews record year

ASA discusses record year

February 1, 2012

TripAdvisor rapped over website claims

User-generated content under suspicion

December 22, 2011

ASA online copywriting adjudication

Misleading ad text in ASA sights

May 3, 2011

Copywriting tips for Google Places

Optimising copy on Google Places

August 10, 2010

How to linkbait in 4 steps

A search engine optimisation expert has published a simple guide to producing content that attracts..

July 22, 2010

Tips for company blogs revealed

Small businesses should take more risks with their corporate blogs, according to a leading industry..

April 26, 2010

Customers are key to keyword research

A new approach to keyword research

March 15, 2010

Commercial copywriters given ad pointers

Optimising commercial copy for ROI

March 1, 2010

ASA to police commercial websites

Commercial copywriters to be scrutinised

February 18, 2010

Fortune 500 SEO criticised

Paid and organic search shortfall

December 30, 2009

Copywriting hailed in Dixons ad

Copywriting proves marketing power

November 20, 2009

Survey underlines need for copywriters

ASA study draws attention to copywriters

November 3, 2009

Fresh is best for copywriting

Content is king in SEO

October 14, 2009

ASA ruling shows importance of accuracy

The importance of honest and accurate commercial copywriting has been underlined today as an advert..

September 17, 2009

How copywriting builds unique external links

The link-building benefits of copywriting

September 2, 2009

A brief guide to commercial copywriting

Quality commercial copywriting recommended

August 28, 2009

SEO copywriting explained

The basics of SEO copywriting