October 1, 2018

Outsourcing your content marketing: the many reasons why you should

Whether you’re a business owner or you’re in charge of marketing, you’ll have a laundry list of..

January 30, 2018

How to find longtail keywords using Google's Keyword Planner

Any content marketer worth their salt should have a decent understanding of search engine..

January 30, 2018

Content Marketing: How to Measure Its Effectiveness

The importance of content marketing continues to rise for many businesses. When it comes to..

January 29, 2018

Social Media Influencers: 21st-century storytellers

It’s time to start investing in the social media storytellers of our time: influencers. Yes,..

January 23, 2018

Tools Every Digital Marketer Needs to Have in 2018

Q: How do you make sure your online marketing is seen, loved and shared online?

October 17, 2017

The Rise of Video in Digital Marketing

As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t..

June 1, 2017

Voice Search: What You Need to Know

Voice search is a form of speech recognition technology that allows you to search using verbal..

May 25, 2017

LinkedIn Marketing: Using content strategy to generate leads

Imagine a platform that was made up of millions of professionals all looking for advice and..

March 1, 2017

9 Great Content Marketing Campaigns Targeting British Families

So many brands are competing for the attention of parents today, it can be hard to stand out and..

December 22, 2016

Recruitment: How technology is changing the way agencies work

Thanks to the success of LinkedIn and online job sites, the majority of the recruitment industry..

November 7, 2016

Why You Must Be Excited to Create Exciting Content

If you don’t care about the content you’re writing, your readers won’t either.

September 23, 2016

How brands have changed the way they leverage influencers

The way we consume content is changing - a statement which will come as a surprise to no-one.

September 7, 2016

Creating Content with Your Audience in Mind: It’s Not One-Size-Fits-All

You might think content marketing’s a breeze – all you need to do is write a couple of blogs and..

August 24, 2016

Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve..

August 19, 2016

Recruitment: 5 content marketing ideas to help you hire candidates

Recruiting the right person for a job vacancy is extremely difficult. That’s because hiring..

August 3, 2016

Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors...

June 22, 2016

Why you should repurpose your best content

The art of creating readable, informative and exciting content is not an easy process; it takes..

June 17, 2016

Six content marketing strategies that generate leads

Leads. Hot, valuable leads. That’s what we all want to get out of our content marketing efforts,..

June 8, 2016

The best examples of content marketing in the property industry

According to Placester, 90% of all real estate buyers use the Internet when searching for..

May 24, 2016

How to develop creative B2B content

Working in business-to-business (B2B) marketing can seem like a pretty raw deal at times – if..

May 11, 2016

Why content marketing is worth the effort

Content marketing. That seemingly omnipotent realm that marketers can’t stop banging on about...

May 5, 2016

Creating a House Style For Your Content: Why & How?

As regular readers of theEword blog will know, our content is written by many different..

April 26, 2016

How destination brands can utilise user-generated content

If you’re a marketer, you’ll know that creating and publishing digital content can be..

April 20, 2016

Could you be an expert in your field?

Thought leadership: Establishing your brand as an expert

First off, you’re probably thinking..

March 24, 2016

The content marketing cheat sheet

You’ve probably heard it a thousand times before that content is king. In fact, it even got..

March 15, 2016

How to write an introduction

Introductions are difficult. From social situations to sales pitches, you only get one chance to..

March 8, 2016

Content marketing is simply storytelling for the digital age, right?

It’s 100% likely that you’re reading this blog on a phone, tablet or computer. And if you’re sat..

February 15, 2016

How to make people love your content

 

How can you make your visitors love your content? It’s a question we’re asked all the time.

..

February 4, 2016

Annoying business buzzwords that deserve to go in the bin

Buzzwords. Bleugh.

As a starter for 10, let's circle back to the actions from our last catch up and..

January 20, 2016

Destination Campaigns: 6 Ways To Talk To Your Audience

  

One of the most interesting things about the travel industry is its reach – everybody,..

January 11, 2016

When to take your brand on to a new social network

Here’s the tricky decision, which all marketing folk have encountered at least once before. A new..

December 9, 2015

The impact of Christmas on digital marketing

Manchester Town Hall at Christmas 
December 8, 2015

Digital Content: saying the right things at the right time

Producing and sharing the right digital content requires a solid understanding of your audience..

November 30, 2015

The Best Content Marketing Campaigns from 2015

To celebrate another fantastic year in the digital industry, we've chosen three of 2015's best..