January 29, 2015

Apple breaks corporate profit records

Apple has enjoyed the most successful quarter in not only its own history, but corporate history..

February 26, 2014

Why visual content matters in 2014

Visual content in 2014

April 2, 2013

Google plus searches offer marketing chance

Expand your market with Google plus

The past year has seen Google+ step out of the shadows of..

March 1, 2013

Social media marketing for business

Social media is a serious advertising option

December 17, 2012

Google Plus zooms in on images

Google+ champions photos

August 21, 2012

Facebook vs Google Plus

Social media milestones

July 30, 2012

Online advertising controls

User-controlled advertising

July 5, 2012

Get started in mobile marketing

We're all very aware of mobile communication. It's hard not to be, when smartphones are such an..

March 12, 2012

Useful websites engage users

In the public sector, the design of Manchester City Council's website hasbeen updated to..
May 23, 2011

Building relationships - Bruntwood chooses theEword

It's hard to live or work in the north west without having some awareness of Bruntwood. The..

November 17, 2010

The very first Eworkshop

For many organisations, SEO has always been a bit of a grey area. It’s a practice that countless..

September 29, 2010

Checking inappropriate advertising

Before joining theEword, I worked with children aged five to 13. There were plenty of laughs and..

September 22, 2010

How classic British brands are handling the digital marketing revolution

News of the Telegraph iPad app was most remarkable because the app is free of charge, thanks to..

September 2, 2010

The Glamour of Copywriting

I’m not going to say watching Mad Men made me want to be a copywriter – but I’ll admit it..

August 20, 2010

theEweekly Wrap - Schmidt, Facebook Places and Yahoo

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this..
August 6, 2010

theEweekly Wrap - Social media, Google Wave, Google AdWords

On the social clock Employers in the UK will be taking a long look at their staff's internet..
July 29, 2010

Social Media. Sorted.

Social media marketing is important to us here at theEword. We know the discipline may be..

July 16, 2010

theEweekly Wrap - Tweetdeck, Google and Facebook

Tweetdeck triumph Tweetdeck, the social media monitoring software surpassed 15 million..
July 12, 2010

Legal Issues of Web 2.0 and Social Media

At 232 pages, Stephen Kuncewicz's debut publication is certainly comprehensive. The book, Legal..

July 9, 2010

theEweekly Wrap - Manchester Twitter, Bing and social news

The Manchester Twitter Report theEword released the Manchester Twitter report this week. The..
July 2, 2010

theEweekly Wrap - Social media day, YouTube, News International

Social media day Manchester SEO and social media enthusiasts teamed up this week for the very..
June 28, 2010

The most popular Foursquare locations in Manchester

Foursquare, the geo-tagging social network, recently revealed that over 1.7 million people had..

June 25, 2010

theEweekly Wrap - Apple, Google and Facebook

Apple of the day It's been a massive week for iPhone news. With companies desperate to jump..
May 24, 2010

Meet the team - Natalie Booth, online marketing assistant

Last week saw the arrival of Natalie Booth to theEword in the role of online marketing..

May 22, 2010

theEweekly Wrap - this week at theEword

SEO on video This week saw the release of theEword video channel on YouTube. The inaugural..
May 14, 2010

theEweekly Wrap - theEword video diary, PPC jobs and Facebook

Diary of an SEO company This week theEword team started work on its very own video diary..
May 13, 2010

A (broad) match made in heaven: Google lends another helping hand to marketers

Always keen to work with online advertisers to improve its search engine, Google has announced..

April 29, 2010

Social media at SAScon - A review

Hundreds gathered in Manchester yesterday for the launch of SAScon, a new SEO and social..

April 21, 2010

A guide to iPad ads on Google

The iPad is the biggest product launch of the last few years. Google is the biggest provider of..

April 16, 2010

Meet the team - Chris Greener

Chris Greener is the latest Manchester Masters winner to join theEword team. Here, the..

April 16, 2010

theEweekly Wrap - Webmaster Tools, Chirp and Webby Awards

Google helps SEO Google gave the SEO world goose bumps this week as it upgraded its Webmaster..
April 16, 2010

Webmaster Tools receives Top Search Queries upgrade

This week saw a major upgrade to the Top Search Queries section of Google’s Webmaster Tools,..

April 13, 2010

Wanted: Digital marketing trainee

theEword is on the hunt for a digital marketing trainee. The role, which would see you working..

April 1, 2010

theEweekly Wrap - MySpace, marketing and internet privacy

Don't stop believing Flagging social network MySpace has teamed up with hit US drama Glee in..
March 19, 2010

theEweekly Wrap - Manchester Masters, Foursquare and Facebook

Sorry to see you McC-leave Today marks the departure of Rick Roberts and Emily McCleave, the..
March 1, 2010

The top ten reasons to use top ten lists

theEword SEO copywriter Tom Mason reveals the top 10 reasons to use lists in content.

February 26, 2010

theEweekly Wrap - SEO Manchester, Microsoft and Facebook

SEO Manchester Digital professionals gathered this week for the monthly Manchester SEO meet..
February 18, 2010

Facebook, LinkedIn or Twitter?

Social media is clearly high on the agenda over at Google. In the last few days alone, Google..

February 15, 2010

theEword Academy - Monitoring brand presence online

"We've known it for a long time: the web is big."

January 29, 2010

theEweekly Wrap - Manchester SEO, Twitter trends and Yahoo revenue

Studying Manchester SEO A Manchester SEO course has opened in the region. The SEO, PPC and..
January 25, 2010

Meet the team - Rick Roberts, online marketing assistant

Today, theEword meets Rick Roberts, the fresh-faced postgrad currently on a three-month..

January 22, 2010

theEweekly Wrap - Haiti, Apple search engine, paywalls and Bill Gates

Internet donates for Haiti disaster The internet rallied in support of the victims of the..
January 20, 2010

5 classic ads that should go 3D

After all the hype, I finally saw a 3D movie with my own eyes at the Manchester iMax this week. ..

January 18, 2010

Meet the team - Emily McCleave, online marketing

Emily joins theEword as part of a three-month placement in conjunction with the Manchester..

January 11, 2010

SEO news - how to find the latest headlines

The SEO goalposts are consistently shifting. The search industry continues to evolve and the..

January 8, 2010

theEweekly Wrap - Google Caffeine, Facebook and the Nexus One

Groundhog January The new year has kicked off - much as 2009 did - with a Google PageRank..
January 4, 2010

Online marketing goes offline - search engine advertisement

Each of the three leading search engines engaged in multi-million pound advertising campaigns..

December 30, 2009

theEyearly wrap - SEO and social media review 2009

January A Google PageRank update in the last week of 2008 caused repercussions into 2009,..
December 9, 2009

Manchester Copenhagen Rally lessons don't underestimate Twitter

Yesterday, I braved the wintry conditions to check out the Copenhagen Rally at Manchester Central

December 7, 2009

theEword MD speaks to the Twittersphere

Something hot off the press for you here. theEword MD Al Mackin and social media man Tom Mason..

December 2, 2009

Meet the team - Rachel Holce, online marketing

theEword blog chats to Rachel, the latest recruit to the Manchester SEO company. Hailing from..

November 27, 2009

theEweekly Wrap - The Guardian, Meerkats and BBC SEO

Guardian of news The team at Guardian.co.uk had something to celebrate this week as the..
November 25, 2009

The power of pictures

Display advertisers will tell you there's nothing quite like an image to convert browsers into..

November 18, 2009

Google Analytics Intelligence gets proactive

Google Analytics has started highlighting major changes in traffic patterns. A new tool, Google..

November 13, 2009

theEweekly Wrap - New Bing features, Google court case and paid online news

Bing's busy week Microsoft search site Bing announced a raft of changes this week. Aside from..
October 28, 2009

Advertisers go social

It can be hard for clients to find out how competitors are divvying up their online ad budgets...

October 26, 2009

Protecting your brand through online marketing

theEword online marketing manager Mark Baker explains how to protect your company brand online.

October 23, 2009

theEweekly Wrap - U2Tube, MCR Blog Awards and Twitter's Google deal

bird eating spiders Bing and Google will begin displaying results from Twitter in search..
October 22, 2009

Google shakes up listings for new test

Google works in mysterious ways. When the search engine isn't trialing an algorithm to spider..

October 21, 2009

I blog, you blog, weblog

Digital marketing specialists have just been given a fascinating insight into blogging..

October 12, 2009

Could online ads save newspapers?

Traditionally, news has always been supported by advertising. Newspapers worked on the..

October 5, 2009

The rise of the online marketing empire

A recent report from PricewaterhouseCoopers and the Internet Advertising Bureau found the money..

October 2, 2009

theEweekly Wrap

Bing not a good sharer

October 1, 2009

Trends in web design: food for the creative brain

theEword designer Stephen Dixon looks at some prevalent trends from 2009 and discusses what they..

September 25, 2009

theEweekly Wrap 25 September 2009

A sideways look at the internet

September 23, 2009

How ad networks can regain our trust

Online advertisers deserve better protection from the likes of Google, Yahoo and Microsoft,..

September 16, 2009

Tracking ROI on web 2.0

One of the main advantages of digital marketing tactics like PPC and SEO is that returns are..

September 11, 2009

theEweekly Wrap 11 September 2009

Support from the news stands

September 10, 2009

PPC and online marketing strategies - theEword Academy

theEword online marketing manager Mark Baker looks at how to effectively use language in..

September 9, 2009

Orange and T-Mobile merger creates new #1

Mobile marketing analysts are reeling today after news emerged that there may soon be a new..

September 4, 2009

theEweekly Wrap 4 September 2009

A candle on Chrome's cake

September 3, 2009

Blogging: An emerging sector for digital marketers

Blogging is so ubiquitous today that it’s easy to forget how recently it all began. This month..

August 28, 2009

theEweekly Wrap 28 August 2009

Download the cheerleader, download the world

August 27, 2009

Buyouts signal new era of targeted social media

It has been a remarkable period of consolidation in the social media world. Digital marketers..

August 17, 2009

theEword Academy - Using Google Local

theEword marketing assistant Holly O'Boyle examines how a business can use Google Local to..

August 11, 2009

Search space race kicks off

theEword SEO copywriter Tom Mason highlights the growing shift towards real-time search.

July 31, 2009

theEweekly Wrap 31 July 2009

Premier tweets

Tottenham Hotspur footballer Darren Bent is facing disciplinary proceedings..

July 20, 2009

Tatler most invited list - is the Guardian linkbaiting?

Here's a lesson in SEO linkbaiting from the Guardian, whose popular fashion and consumer culture..

July 12, 2009

theEweekly Wrap 12 July 2009

Chrome Collaboration

July 6, 2009

Growth still good as theEword announces latest contract win

From the very beginning, when we launched theEword with the mantra 'Growth Is Good', we have..

June 23, 2009

New digital marketing assistant joins theEword team

This month, theEword welcomed its latest staff member, digital marketing assistant Holly..

June 8, 2009

The best Twitter applications for social marketing

Over three million updates are posted on Twitter every day. The sheer quantity of tweets makes..

June 3, 2009

theEword attends E Commerce Expo North 2009

June 2nd saw the launch of the first E Commerce Expo North at the Hilton Hotel, Manchester. The..

May 29, 2009

theEweekly Wrap 29 May 2009

Microsoft announces new search engine

May 28, 2009

What's in a (domain) name?

One of the key factors in SEO success is choosing a good domain name. Here, theEword senior..

May 18, 2009

A/B testing - a direct route to increased conversions

theEword's creative director, Tom Glass, explains the importance of A/B testing

May 15, 2009

theEword's favourite viral videos

A viral marketing campaign requires a certain X Factor in order to be successful. Creating a..

May 14, 2009

The demise of MIVA

theEword’s online marketing manager, Mark Baker, offers a eulogy for the Pay-Per-Click service

May 8, 2009

theEweekly News Wrap

Webby Awards announcedThe Webby Awards, the digital industry’s version of The Oscars, were..

May 1, 2009

theEweekly News Wrap 1 May 2009

Parting is such Tweet sorrow

April 27, 2009

Amazon out of Phorm

Amazon has opted out of Phorm’s targeted online advertising technology.

April 27, 2009

Search engine reverts to Ask Jeeves name

After three years, search engine Ask is reverting back to its original name Ask Jeeves.

April 17, 2009

Clientwatch: ShopLaptop hits the top three on Google

You might remember the launch of ShopLaptop being in the news recently, after theEword helped..

April 17, 2009

theEweekly news wrap 17 April 2009

Fiddling the books

March 27, 2009

theEword announces two new appointments

We’ve bolstered the ranks of our SEO and PPC online marketing team yet again with the addition..

March 24, 2009

Clientwatch: theEword helps Topcomms to achieve record figures

All of us at theEword are pleased to announce the details of our latest success story, having..

March 6, 2009

Phorm behavioural advertising to be regulated

The news that digital technology company Phorm is teaming up with BT to target customers with..

March 5, 2009

SEO content should be optimised for users as well as search engines

SEO copywriter Karolyn Judge joined theEword last month. Here, she offers some reflections on..

February 16, 2009

SEO alert for small businesses

Does your SME know its SEO from its PPC? If so, your company is probably one of the growing..

February 11, 2009

New SEO copywriter joins theEword team

As our much-talked-about online marketing expansion drive continues apace, we’ve started the..

February 11, 2009

Twitter 'could start charging' for online marketing

At the moment, it seems that you can’t make two clicks on the internet without stumbling across..

February 2, 2009

Rosy revenues revealed in Google Q4 financials

Search engine Google remains buoyant with increased profits in the last quarter of 2008

January 15, 2009

Clientwatch: ShopLaptop contract win in the news

Crain’s Manchester Business have picked up on our recent acquisition of the contract to provide..

January 14, 2009

Yahoo to appoint Carol Bartz as new CEO

As reported by the Wall Street Journal, it looks like Carol Bartz will replace Jerry Yang as the..

January 13, 2009

theEword wins new marketing and development contract

theEword is proud to announce the details of its latest success story – the launch of new laptop..

January 2, 2009

Happy New Year

All of us at theEword would like to wish our clients and associates the very best for the New..

December 18, 2008

Google Zeitgeist: what does it mean?

After our post revealing the Google Zeitgeist 2008, we thought we’d take a closer look at the..

December 4, 2008

New vacancies announced at theEword

Just like the hardy little leaf on our website home page, theEword is always growing. The second..

December 4, 2008

How-Do you do?

You may have noticed that we’ve recently taken on some new members of staff, who we unveiled in..

November 18, 2008

In the service of two masters

You may remember that in October we introduced you to our new SEO copywriter Tom. Since he’s now..

November 10, 2008

Google gets cold feet over Yahoo search ads deal

The much-discussed agreement that would have seen Google provide PPC advertising around Yahoo..

November 7, 2008

New senior developer joins theEword team

All the valuable online marketing work theEword does with SEO and PPC campaigns would count for..

November 4, 2008

PPC is fastest-growing advertising medium

New research claims PPC growth set to continue into 2009

October 24, 2008

Microsoft to lead expo on SEO, PPC and search

The keynote event at the London leg of this year’s Search Marketing Expo will be delivered by..

October 21, 2008

theEword appoints new online marketing manager

It may be autumn (and by the feel of it outside, not far from winter) but here at theEword we’re..

September 9, 2006

Welcome to theEword blog

Hello everyone and welcome to our online blog! Allow us to introduce ourselves.