The social micro-blogging site, Twitter, is in talks to purchase a program used by many Twitter users to view and manage tweets, TweetDeck, for around $50 million (£
So far it's unclear if and when Twitter
will make a formal bid for the service or how Twitter may use it and no final deal has been signed, leaving an opportunity for other bidders to join the contest.
TweetDeck, which is based in East London, accounts for around ten per cent of all the messages posted on Twitter, making it the most popular way to use the micro-blogging site after Twitter's own website. Its free software has been downloaded by more than 20 million people to give them more advanced monitoring and filtering capabilities when using social networks including Twitter, Facebook and LinkedIn.
A potential extra platform for success
Launched in 2008, it's one of several UK companies to capitalise on Twitter's rapid rise. Some of the biggest tweeters are TweetDeck users, with news organisations such as Sky News and Reuters relying on the software.
Away from musicians and footballers or personalities such as Stephen Fry and Charlie Sheen, Twitter has recently been used as a powerful independent political tool and some Egyptians and even rebel Libyans used it to organise revolutions.
Since last spring, Twitter has been making greater efforts to take direct ownership of its users when it acquired the makers of Tweetie, then the most popular iPhone app. Twitter itself hasn't elaborated on its more recent intentions and its PR team tweeted: "We don