Twitter acquisition of TweetDeck confirmed

By Rachel Hand topicIcon Social Media

A done deal?

Twitter has completed a deal to buy out popular client TweetDeck, according to reports.

Rumours of the deal originally began circulating in April, but today international news service CNNMoney - which claims to have 'sources close to the deal' - reported that the buyout was finalised. However, at 3am BST, Twitter's official feed announced: "For all those who might be curious, we continue to not comment on rumors (sic)."

The UK company is said to have been sold for $40 million (£24.7 million) in cash and stock, around $10 million less than was originally predicted. However, it is more than the rumoured sum offered by UberMedia in a failed takeover bid in February 2011.

Results for Twitter and tweeters

TweetDeck is the most popular Twitter client after the site itself, responsible for an estimated 20 per cent of all tweets across desktop and smart phone applications. However, the programme can also be used for other social media sites such as Facebook and LinkedIn. This means that whoever owns TweetDeck could have control over how these streams are accessed, viewed and updated.

Twitter has already made it clear that it hopes to gain control over how users access the microblogging site. In March, head of API Ryan Sarver discouraged third party app developers from "fragmenting" the user experience any further.

Furthermore, just a week ago the official Twitter blog revealed changes to the permission settings for third party apps, intending to make configuration with programmes like TweetDeck simpler and more secure.