Teenagers shunning Facebook?
Teenagers may be losing interest in the world's top social networking site, according to new research.
Internet gaming site Roiworld carried out a survey of 600 young adults aged between 13 and 17 years old in the US to find out what activities they are doing online. It found that a full 19 per cent of people with a Facebook account are either visiting the site less frequently or avoiding it altogether. This may come as a surprise to social media marketing experts, since traditionally it is thought that teenagers are the most enthusiastic networkers.
Facebook remains in pole position
However, the Roiworld research does not paint a wholly negative picture for Facebook. The survey shows that it remains the most popular social network overall with 78 per cent of teenagers setting up a profile. This places it ahead of the 64 per cent of users who have a profile on YouTube and the 41 per cent with a profile on MySpace.
Another interesting finding is that many teenagers appear happy to part with cash online. Some 43 per cent of respondents have spent money within a social network, with virtual items, music, avatar accessories and level-up points named as the most popular purchases.
Earlier this year, Ofcom published a report entitled UK Adult's Media Literacy, which included an in-depth investigation of social media trends. Among many revelations, it discovered that more than two-thirds of 16-24 year olds in the UK visited social networking sites on a regular basis in 2009.