Teenagers hint at Facebook fatigue

By admin topicIcon Social Media

Teenagers shunning Facebook?

Teenagers may be losing interest in the world's top social networking site, according to new research.

Internet gaming site Roiworld carried out a survey of 600 young adults aged between 13 and 17 years old in the US to find out what activities they are doing online. It found that a full 19 per cent of people with a Facebook account are either visiting the site less frequently or avoiding it altogether. This may come as a surprise to social media marketing experts, since traditionally it is thought that teenagers are the most enthusiastic networkers.

Facebook remains in pole position

However, the Roiworld research does not paint a wholly negative picture for Facebook. The survey shows that it remains the most popular social network overall with 78 per cent of teenagers setting up a profile. This places it ahead of the 64 per cent of users who have a profile on YouTube and the 41 per cent with a profile on MySpace.

Another interesting finding is that many teenagers appear happy to part with cash online. Some 43 per cent of respondents have spent money within a social network, with virtual items, music, avatar accessories and level-up points named as the most popular purchases.

Earlier this year, Ofcom published a report entitled UK Adult's Media Literacy, which included an in-depth investigation of social media trends. Among many revelations, it discovered that more than two-thirds of 16-24 year olds in the UK visited social networking sites on a regular basis in 2009.