Social media undervalued by business

Connected Brands Index published

The world's biggest companies are failing to use social media to build consumer relationships, according to a new study.

For the first Connected Brands Index, digital marketing agency iCrossing looked at the online performance of the top ten businesses in the Interbrand Best Global Brands 2009. They were, in order, Coca-Cola, IBM, Microsoft, GE, Nokia, McDonald's, Google, Toyota, Intel and Disney.

Each brand was then ranked against five criteria