With Facebook, Twitter and Instagram already a part of your busy marketing workload, do you really need to add Snapchat to your already busy marketing strategy?
It depends. If you have a product or message that you’d like to resonate with a young audience, then the answer is a big fat yes.
Don’t believe us? Read our ‘Snapfacts’
- 71% of Snapchat users are under 34 years old
- Roughly 70% of Snapchat users are female
- 30% of US millennial internet users use Snapchat regularly
- 45% of Snapchat users are aged between 18-24
- More than 25% of UK smartphone users are on Snapchat; in Norway the number goes up to 50%
- There are 150 million active daily users who view an average of 2.5 billion snaps
- More than 400 million Snapchat stories are created per day
- It would take you 10 years to view all the photos shared on Snapchat in the last hour
- By the time you’d viewed those, another 880,000 years’ worth of photos would have been shared
- More than 20,000 photos are shared every second
- 76% of Snapchat users are online shoppers
OK, maybe we should use Snapchat – but how?
Well, it depends what exactly you want to achieve. Options vary from competitions, paid ads, sharing stories, and much more. One thing is certain: if you use Snapchat, and you get it right, you can expect to...
- Generate brand awareness
- Engage your community
- Reach new audiences
As mentioned, there are numerous ways to effectively utilise Snapchat marketing, but in this article we are going to focus on Snapchat geofilters.
What are Snapchat geofilters and how do you use them?
A geofilter is a Snapchat filter that becomes available to users when they are within a certain geographic area.
At theEword, we’ve created ‘Place Marketing’ geofilter campaigns for clients such as Blackpool and Madame Tussauds – with some spectacular results.
For example, with an ad spend of just £900, you can expect some some fun, on-brand, and highly shareable filters.
From previous experience, this should generate.
- More than 250,000 views
- 80,000 impressions
- 6,500 uses of the filters
For many brands, having this many people actively, organically, and authentically sharing their content with their network would be priceless.
The geofilters we created resulted in brand awareness, user engagement, heightened user experience, and the likelihood of increased footfall.
It’s an amazing tactic for any attraction or destination looking to increase social engagement and ticket sales.
Snapchat Marketing – it’s not a fad
Snapchat might not be right for every business, but for those with a physical location that resonates with young people or families, it might be the perfect marketing strategy.
What’s more, Snapchat is growing massively amongst users over the age of 25, so this powerful marketing tool will, in a matter of years, be beneficial for those looking to target a wider range of audiences.
If you would like to talk in greater depth about our work on Snapchat or destination marketing, give our sales team a call today.