Users can link their site to a Google+ account
Google has unveiled a new authorship system that will make it easier to associate your blog content with your Google+ account.
Users will now be able to link their site to their Google+ page and create an automatic association with any of their content. This will mean they can easily enjoy all the perks of Google Authorship, such as helping your pages stand out in SERPs, attracting more +1s and making it simpler to find more of your content.
Initially, this will only be available for those using WordPress and Typepad, but there are reportedly plans to add other sites such as WikiHow and Examiner.
All users need to do is log in to their site through Google, and this will create the automatic association between their site and their Google+ page. The user will then begin to see their name, avatar and a link to their profile appearing next to all their content in SERPs.
Google+ Product Management Director Seth Sternberg says that this improves upon the previous authorship system, as users can now enjoy all these benefits with just one click, as opposed to the slightly longer process originally required.
Embedded posts help Google+ catch up with rivals
The second significant change Google has announced in this area concerns embedded posts, already a staple feature of other social networks such as Facebook and Twitter.
This feature, which will only work with Google+ posts that are visible to the public, allows you to embed your posts to any of your sites. Users will be issued with an embed code that they can place anywhere they want on their site.
As the posts are public, others may also choose to embed a particular post on their own site if they wish to highlight your point of view.
Natalie Booth, head of search at theEword, said: "Automatic authorship could prove very popular among Google+ users, simply because it is now so easy to achieve. As for embedded posts, the only surprise is that it took Google+ so long to catch up with its competitors."