Facebook B2C popularity grows

More businesses turn to Facebook

Facebook is used by more than four-fifths of the largest US advertisers to promote their brands.

The social networking website claims it is employed for marketing purposes by 83 of the 100 largest companies in terms of overall adspend in the US, reports the Financial Times.

Companies using the website range from automotive giants like General Motors and sportswear brands such as Nike to pharmaceutical companies like Johnson & Johnson.

Social media marketing strategies

Many companies encourage users to become fans of the company