UK search market share revealed for May 2013

Bing gains more ground

The May 2013 UK search engine market share stats have been published by visitor counter service StatCounter Global Stats.

The data shows that Google.com and Google.co.uk search engines received a combined total of 90.36 per cent of UK search volume in May 2013. It's a slight dip compared to its April 2013 search engine market share, down by 0.19; however it still remains far above February's record low, when Google attained under 90 per cent of all searches.

Bing meanwhile has risen still further by an impressive 0.29 to claim 5.71 per cent of UK search volume - continuing the upwards trajectory that the Microsoft search engine has enjoyed in 2013. Meanwhile Yahoo has also continued its slow climb to achieve 2.65 per cent. Other search engines - with Ask, AOL and Conduit some of the biggest names - dipped by a further 0.13 to achieve a combined total of 1.28 per cent.

There was further good news for Microsoft yesterday, as Apple announced that iOS7 will use Bing as Siri's default search engine. Further integration with one of the world's most popular mobile operating systems can only be good news for Bing.

May's top searches

Among the fastest-rising search terms on the UK's most popular search engine were TV talent show Britain's Got Talent, the Eurovision Song Contest, and the new Microsoft product the Xbox One. The latter two also made it to the worldwide fastest-rising searches list, along with Angelina Jolie and Iron Man 3.

Below are the UK search engine market share stats for May 2013 in full, using data from StatCounter Global Stats:


UK Search Engine May 2013 share (%) April 2013 share (%) Change
Google 90.36 90.55 -0.19
Bing 5.71 5.42 +0.29
Yahoo 2.65 2.62 +0.03
Others 1.28 1.41 -0.13
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