UK search engine market share for February 2013

By Rachel Hand topicIcon SEO

Google under 90 per cent

The latest UK search engine market share data for February 2013 has been published by visitor counter service StatCounter Global Stats.

During February, and search engines received a combined total of 89.38 per cent of UK search volume. This is a massive drop of 0.91 per cent on its January 2013 search engine market share; it's also the first time Google's market share has dropped below 90 per cent since 2009.

Bing has continued its upward trajectory from January with a 0.73 per cent rise to 5.98, its highest result yet. Yahoo has also climbed to 2.57, while Ask has dipped to 0.66 per cent.

February search engine news

Google caused a stir in SEO circles last month due to its controversial crackdown on paid linking, illustrated by Interflora vanishing from rankings. Meanwhile, a Yahoo homepage redesign including infinite scrolling was unveiled in late February, the first redesign in four years. As for Microsoft, the company is currently facing an EU fine for failing to provide a browser choice screen in its operating systems, resulting in Internet Explorer being installed as the default browser.

Below are the UK search engine market share stats for February 2013, using data from StatCounter Global Stats:

UK Search Engine February 2013 share (%) January 2013 share (%) Change
Google 89.38 90.29 -0.91
Bing 5.98 5.25 +0.73
Yahoo 2.57 2.3 +0.27
Ask 0.66 0.67 -0.01
Others 1.41 1.49 -0.08