Twitter co-founder launches social search service

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Jelly set to shake up search

Twitter co-founder Biz Stone has unveiled Jelly, a new project designed to make search more social.

Stone expanded on the idea in an official blog post, commenting:

"Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms. Also, it has the added benefit of being fun!"

Jelly can be imagined as a mixture between a search engine and a social media website, with users able to connect the app to both Twitter and Facebook to expand their network of friends who can answer questions.

How does Jelly work?

Once the Jelly app has been installed; users can snap a picture, before adding text, circling items of interest and posing their question. One of the examples given by the Jelly website is walking past an interesting building, with users able to take a picture and instantly ask their friends the purpose, name or history of the building in question.

The people behind Jelly believe that the 'six degrees of separation' theory has been reduced to four thanks to the rise of social media, making sharing a significant part of the app. If users are unable to answer a question, they can instead choose to 'forward' it to a friend they believe is better equipped to provide a helpful response.

Kleon West, business development director at theEword, remarked: "This is certainly an intriguing idea, and is very different to any of the search engines currently available. However, with the latest figures showing that Google holds 88.74 per cent of the search market, it is very much an uphill struggle for anyone to displace Google as the market leader. Twitter has enjoyed incredible success, but only time will tell if Jelly can replicate this".