Ask focuses on Q&As
Ask is moving to differentiate itself from rival search engines by renewing its focus on answering questions.
In the early days of the internet, Ask carved a niche as a question-and-answer portal that encouraged users to submit queries. That approach took a backseat as the site followed the example of leading search engines like Google and Yahoo by concentrating on keywords. However, Ask has now signalled a fresh emphasis on answering questions with a revamped homepage.
Facelift for Ask
The new interface gives more prominence to its Popular Questions section, and ensures that every user is presented with the Question of the Day regardless of their personal settings. There is also a new logo, redesigned colour scheme and revamped site navigation.
In a related move, Ask has also revealed details of a new beta version of the site. This will allow users to pose questions to real people in the event that answers cannot be found through search. Interested parties can sign up for a beta invite to the new service.
Tony Gentile, senior vice president of product, and Lisa Kavanaugh, senior vice president of technology, said that they hope the new Ask will "fill some major holes left by search engines". They explained: "Ask.com is uniquely able to offer the most comprehensive and convenient approach to getting answers, combining pages and people to help users find the answers to all questions