Progress to be made in retail SEO

Internet retailers must use better search engine optimisation (SEO) in their campaigns if their performance in natural search listings is to match that of their paid advertising, according to a new report.

A study by SEO analysts Conductor found that although the top 500 online retail sites spent £781,252.54 per day across a total of 88,758 search terms, only 33% of their highest-priced keywords showed up in the top 50 results on natural search.

The findings demonstrate the need for companies to ensure that as much attention is given to their SEO strategy as is their pay per click (PPC) campaigns: studies routinely find that users favour natural search listings over paid, with trust

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