November 2013 search market share revealed

Small changes in search market

The November 2013 UK search engine market share stats have been published by visitor counter service StatCounter Global Stats.

The results show that Google.com and Google.co.uk received a combined total UK search volume of 88.56 per cent in November 2013. This is up by 0.19 per cent compared to its October search engine market share - the first month since April that the search giant has seen an increase in volume. In April, Google claimed 90.55 per cent of all UK searches.

Bing also saw a slight drop in October to 5.89 per cent, returning to volumes it saw earlier in the year following a brief spike. Yahoo climbed to 3.53 per cent, and the category made up by all other search engines declined to 2.02 per cent. The remainder of the UK's top 10 search engines by volume includes Ask Jeeves, AOL, Snap.do, AVG, Webcrawler, Conduit and Babylon.

Google targets voice search

November saw Google release the Android 4.4 operating system, an update to its iOS search app, as well as a Chrome browser extension for PCs. All three feature voice search prominently: the words "OK, Google" act as a hands-free shortcut to search, even on a desktop. Coupled with Hummingbird's focus on conversational search, the company may see fast-access voice search as the way forward in retaining and growing its market share.

November's top search trends

According to Google Trends, the UK's fastest-rising search terms in November included fireworks and Doctor Who. They also reflected the impending festive season shopping frenzy, with John Lewis, Debenhams, Toys R Us, Asda and Tesco Direct seeing a surge in search interest. However, by far and away the biggest breakout term was Black Friday, despite only occurring on the 27th of the month.

Below are the UK search engine market share stats for November 2013 in full, using data from StatCounter Global Stats:


UK Search Engine November 2013 share (%) October 2013 share (%) Change
Google 88.56 88.37 +0.19
Bing 5.89 5.95 -0.06
Yahoo 3.53 3.45 +0.08
Others 2.02 2.23 -0.21
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