New senior developer joins theEword team

By admin topicIcon SEO, Apple, Weekly Wrap

All the valuable online marketing work theEword does with SEO and PPC campaigns would count for nothing if we didn’t have websites to promote in the first place. Sometimes our clients have sites that they need our help marketing; often, they call upon theEword to design them from scratch.

We’ve become used to building sites that are tailored to our clients’ needs. However, our recent expansion means we now have a lot more web pages to put together for our growing list of clients. So many, in fact, that we’ve had to hire an extra developer to handle the workload.

Max Hooton, our new senior developer, joined theEword in October. Put simply, Max is the man who designs the behind-the-scenes processes that make our websites work. He’s developed sites for a string of national and international organisations, including Monster Mob and Newsquest.

Let’s find out some more about him.

What is your favourite aspect of the job you do?

Problem solving – before there are problems to solve.

Name an advertising campaign you’ve particularly enjoyed.

I’m still impressed by the Honda Rube Goldberg advert from 2003:

What do you usually have for breakfast?


What is your favourite flavour of smoothie?

Apple, cranberry and watermelon.

Outside of work, what has been your greatest achievement?

Competing on the world stage by playing a computer game (In his spare time, Max is a professional gamer. His love of gaming doesn’t stop there; he’s worked on websites for companies such as Tomb Raider publisher Eidos and was lead developer on the 2007 Pro Evo fan site for Konami.)

What do you like to watch on television?

Most problem-solving dramas: House, CSI, Cold Case, Numb3rs etc

What is your favourite website?

Tell us an interesting fact.

A Dzo is a cross between a Himalayan yak and a domesticated cow and will get you 20 points in Scrabble.