Microsoft awarded best UK brand prize
Microsoft has been named as the number one consumer brand in the United Kingdom. The technology giant was awarded the prize in the 12th annual top 500 Superbrands survey.
The list of companies was compiled by an expert panel as well as a public vote by UK consumers. Over 1,400 companies were judged and ranked based on their quality, reliability and distinction.
Other technology businesses included in the list included Google and Apple. Google slipped from first place in 2008 to third in 2009. Last year, Microsoft lost out on first position to the search engine company. It is the first year Apple has featured in the top ten list of brands.