Bing It On Google
Microsoft has launched its own version of the classic Pepsi Challenge, inviting users to take part in a blind comparison of Google and Bing search results.
In a recent study, Microsoft found that people prefer Bing search results over Google. The tests showed that out of 1000 participants, 57.4 percent favoured Bing, while 30.2 percent chose Google and 12.4 percent had no preference.
In a bid to highlight the quality of its search engine, Microsoft has created the Bing It On challenge. The new campaign invites people to 'break the Google habit' and take part in an online comparison of the two search engines.
With regards to the Bing It On challenge, the Bing team has said: "It is the best way to really test the quality of web search results where the majority of clicks occur - without the influence of the ingrained, habitual impact of the Google brand."
An online comparison
In the blind taste test, people are invited to conduct five search queries and for each, they are given two unbranded search results side-by-side. Users must then decide whether the right or left search engine has provided the best results. Once Bing has revealed the final outcome, people are able to share the results on Facebook, Twitter and even Google+.
Natalie Booth, online marketing manager at theEword, said: "With the statistics in its favour, Microsoft is likely to create a large ad campaign for the Bing It On challenge. The online comparison gives Microsoft the chance to change perceptions, bringing more users to the Bing search engine."