June 2013 search engine market share revealed

Bing continues to climb

The UK search engine market share stats for June 2013 have been published by visitor counter service StatCounter Global Stats.

The data shows that Google.com and Google.co.uk search engines received a combined total of 89.69 per cent of UK search volume in June 2013. It's yet another dip for the search giant, down from its May 2013 search engine market share of 90.36, and its lowest since February.

On the other hand, Bing has climbed again by 0.25 to claim 5.96 per cent of UK search volume, and Yahoo enjoyed its highest volume of the last 12 months, with 2.92 per cent. The category made up by other search engines also saw a small climb to 1.43 per cent, with the highest volumes attained by AOL, Ask Jeeves, Babylon, Conduit and DuckDuckGo.

Prism aftermath

It was a similar story in the US, with Google showing signs of a dip while other search engines climbed, and many of the smaller search engines seeing a rise in volume. Anonymous search engine DuckDuckGo saw a traffic surge which they put down to the PRISM scandal, as users sought more private alternatives; in May 2013 it was the 21st most-used US search engine, but in June 2013 has climbed to 8th.

June search trends

According to Google Trends, the UK's fastest rising search terms in June related to Glastonbury, Nigella Lawson, the recently announced iOS7, Kim Kardashian and superhero movie Man of Steel. Worldwide, the arrest of American football star Aaron Hernandez and the tragic death of actor James Gandolfini attracted the most searches.

Below are the UK search engine market share stats for June 2013 in full, using data from StatCounter Global Stats:


UK Search Engine June 2013 share (%) May 2013 share (%) Change
Google 89.69 90.36 -0.67
Bing 5.96 5.71 +0.25
Yahoo 2.92 2.65 +0.27
Others 1.43 1.28 +0.15
SHARE THIS STORY | |