How we searched in 2013
Google has revealed the most popular search terms of 2013 in its annual Zeitgeist report.
With over 1,000 top ten lists for 72 countries, as well as an interactive globe mapping out how trends developed over the year, Google claims this is the most 'global' Zeitgeist since its launch in 2001. Among the global trending searches (those which saw the biggest increase compared to last year) were new gadgets, tragic celebrities, YouTube phenomena and world events.
In an official blog post yesterday, Google fellow Amit Singhal commented on the world's most searched-for term:
"It's perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former President of South Africa was already high this year, and after his passing, people from around the world turned to Google to learn more about Madiba and his legacy."
Comparing top searches
The UK's top trending searches were slightly different to the global ones, while the UK's overall top searches are mainly website names - possibly due to browser address bars and search bars becoming more closely related, perhaps indicating that people find it easier to Google a brand name and click rather than type in a URL.
|Global Trending||UK Trending||UK Overall|
|Nelson Mandela||Paul Walker|
|Paul Walker||iPhone 5s||YouTube|
|iPhone 5s||Royal Baby|
|Cory Monteith||Cory Monteith||Hotmail|
|Harlem Shake||Oscar Pistorius||eBay|
|Boston Marathon||Nelson Mandela||BBC News|
|Royal Baby||Grand National 2013||Amazon|
|Samsung Galaxy S4||Universal Jobmatch||Daily Mail|
|PlayStation 4||Margaret Thatcher||Argos|
|North Korea||Xbox One||Yahoo|
Other UK highlights included Man Of Steel as the most Googled movie, Gareth Bale as the most searched footballer, and "what is twerking?" as the most popular question.
Natalie Booth, head of search at theEword, commented: "The Google Zeitgeist makes for interesting reading every year. In 2013 it's clear what a vital role the search engine plays in people's lives, whether they're looking for breaking world news, products to buy, entertainment or information."