Google rolls out revamped search results pages

By Rachel Hand topicIcon SEO

Search made simple

Google has announced it is rolling out a redesign to its search engine results pages.

The revamp sees the search options - such as Web, Images and News - moved from their traditional home on the left hand side of the search results to a new space just below the search box. The search filters such as date range and location will also appear here, but as drop-down menus rather than the current lists.

In an official blog post yesterday, Google Search lead designer Jon Wiley called it a "simpler, cleaner design", explaining:

"There's a bit more breathing room, and more focus on the answers you're looking for, whether from web results or from a feature like the Knowledge Graph."

The redesigned interface is now consistent with the SERPs layout of Google for tablets introduced last year, as well as the mobile redesign that rolled out a few weeks ago. However, the changes are not yet visible to searchers outside of the US.

Changing face of SERPs

Shifting the toolbar above the results could, as Wiley suggests, encourage interaction with the Knowledge Graph which launched in May 2012.

The minimal interface also echoes a change announced in November 2011 - replacing the black toolbar at the top of the search page with a large drop-down menu containing all Google services, such as YouTube, Google+, Maps and Gmail. However, based on user feedback, Google decided to keep the toolbar in February 2012.

Adrian Mursec, senior developer at theEword, said: "Google's SERPs are almost unrecognisable compared to what they looked like in the late 90s, and it's good to see their focus is always on improving and simplifying the user experience. This is proven by their focus on the Knowledge Graph, which as yet isn't really a money-spinner."