Google announces new URL shortener
Google has revealed a dedicated URL shortener, Goo.gl. The search engine announced the new service yesterday via its official blog.
The company stated that Goo.gl would offer three main benefits: stability, security and speed. In a blog post yesterday, the company said:
"People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. First, we think people who use the Google Toolbar and FeedBurner will benefit from a shortener that is easily accessible