Google introduces vertical search opt out tool

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Opting out of Google search

An official Google blog from head of webspam Matt Cutts has revealed a new vertical search opt out function for webmasters.

This will allow website owners to remove their pages from such functions as Google Shopping and other vertical search options such as flights or hotels. Vertical search is used to ensure greater precision of results, as it allows users to drill down to results of the most relevant type.

However, should webmasters not want their websites to be displayed on vertical search, they now have the ability to ensure that Google does not include them. This is done through Google Webmaster Tools, with users able to withdraw themselves from the full range of vertical search options, including:

  • Google Shopping
  • Google+ Local
  • Google Flights
  • Google Hotels
  • Google Advisor

Further Google updates expected

This announcement from Matt Cutts about updates to Google is the most recent of several announcements regarding the search giant. Updates to the Google Panda and Penguin algorithms were also commented on by Cutts recently, with these updates expected to have significant SEO relevance.

Natalie Booth, head of search at theEword remarked: "While vertical search can be an important tool for many webmasters and businesses, they now have the option to drop out from this form of search. One issue which may impact on webmasters' decision as to whether the drop out is the fact that they cannot pick and choose which of the services they opt out from, as they are presented with an 'all or nothing' scenario if they choose to utilise this function."