Google Hummingbird algorithm introduced
Google has introduced its Hummingbird search algorithm, which has been designed to manage longer and more complex search queries.
Launched in the past month, senior vice president at Google Amit Singhal chose to officially unveil the Hummingbird update one day before Google's 15th birthday, at a press event held at the garage Larry Page and Sergey Brin rented as they started Google.
When talking about Google Hummingbird, Singhal said: "Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant."
How has Hummingbird updated Google search?
The Google Hummingbird search algorithm affects around 90% of searches.
The change has been introduced so users can have natural and conversational interactions with its search engine, where rankings are based on an intelligent understanding of their requests.
Following on from the Knowledge Graph, Google want its search engine to become even more capable of understanding concepts, relationships between concepts, complex questions and the meaning behind words as opposed to just the words themselves. Therefore, the updated results aim to match the meaning of a search query rather than just some of the words used within it.
While the Hummingbird algorithm is impacting on a large majority of searches, Google is still striving to provide users with the highest quality, relevant content, and is taking further steps to provide rankings that match the search queries made.
Daniel Nolan, managing director at theEword, has said: "The Google Hummingbird algorithm update went live about a month ago. If you have noticed any changes to your rankings, this could be down to Hummingbird or another part of the algorithm which is frequently being changed and improved."