Android apps now available through Google
Google has made the most significant changes for some time to the way they display mobile search, with apps from the Android Play Store now appearing directly in search results.
The search giant outlined the reasons for the change in an official blog post, commenting:
"A task as simple as choosing a movie to see can actually be complex -- and the information you want can be in several different places, often in apps. Starting today, Google can save you the digging for information in the dozens of apps you use every day, and get you right where you need to go in those apps with a single search. Google Search can make your life a little easier by fetching the answer you need for you -- whether it's on the web, or buried in an app."
What else is changing?
In addition to results from the apps users already have installed appearing within search results, individuals will also be able to search directly for useful apps with Google. For example, if a user wanted to keep track of the latest information on train times, searching for 'train timetable app' would return a list of useful suggestions.
Google hopes that this will not only save users time when they need an urgent answer, but also encourage greater interaction with the plethora of options available within the Android app store. With the latest figures from monitoring service appbrain.com reporting a total of 880,579 apps within the Android store, this provides users with a huge amount of additional information. When this is combined with the incredible power of the Google search, this change could provide mobile users with a potentially limitless database of knowledge.
Natalie Booth, head of search at theEword, commented: "This is an intriguing change both for users who regularly make time sensitive mobile searches and for website owners concerned with their keyword rankings. While it is far too early to make a judgement on the overall impact this will have for SEO, it is certainly something to keep an eye on. Should Android results become particularly significant, we may see a significantly increased number of high quality apps being developed, looking to solve the main issues involved in a mobile search."