December 2013 UK search engine market share stats

Growth for Google and Bing

The December 2013 UK search engine market share stats have been revealed by visitor counter service StatCounter Global Stats.

The results show that Google.com and Google.co.uk received a combined total UK search volume of 88.74 per cent in December 2013. This is up by 0.18 per cent compared to its November search engine market share - continuing last month's growth, after several months of decline from its peak of over 90 per cent in April 2013.

Bing also saw a slight increase in November to 6.03 per cent, its highest since September. Yahoo declined slightly to 3.29 per cent, and the category made up by all other search engines declined to 1.94 per cent. Front runners in this group include Ask Jeeves, AOL, and AVG Search.

December spending spree

December is of course a huge month for online shopping, while late November is also seeing an increase thanks to the growing popularity of Black Friday and Cyber Monday. Search Engine Land reported that retailers were investing in their PPC campaigns at record levels in December 2013, while paid search revenues were also reported to have increased year on year.

December's top search trends

According to Google Trends, the UK's fastest-rising search terms in December included the deaths of Paul Walker and Nelson Mandela - both of which also made it into the Google Zeitgeist report for 2013 as the world's most searched-for terms of the year. Other December trends included House of Fraser, Pandora, Currys and PC World, perhaps indicating Christmas shoppers hunting for bargains online.

Below are the UK search engine market share stats for December 2013 in full, using data from StatCounter Global Stats:


UK Search Engine December 2013 share (%) November 2013 share (%) Change
Google 88.74 88.56 +0.18
Bing 6.03 5.89 +0.14
Yahoo 3.29 3.53 -0.24
Others 1.94 2.02 -0.08
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