Google rings the changes at AdSense
Google is updating the interface of one of its key online advertising platforms, it has been announced.
A limited beta version of AdSense, which enables online publishers to insert content-related Google ads, was rolled out for testing yesterday. It has been made available to a select number of users in English, French, Spanish, Italian, German and Japanese, although Google plans to expand the trial to thousands more publishers in the coming weeks.
The updated AdSense interface offers more detailed performance reports and additional metrics such as displaying revenue generation from different ad, bid and targeting categories. The Ad Review Centre will also be revamped in the coming weeks to give users more options to manage ads on their sites, while the AdSense interface has been pared down to prevent information overload. Finally, account-specific alerts, a message inbox and more detailed help pages have been added to the platform.
Google Dashboard unveiled
Yesterday also saw the high-profile launch of Google Dashboard, a service designed to give users greater control over their data. The one-stop portal draws together information from Google search histories and more than 20 branded products including Gmail, YouTube, Picasa and Google Docs.
Software engineer Alma Whitten, product manager Yariv Adan and vice president of search products and user experience Marissa Mayer introduced the Dashboard on the official Google blog. "Transparency, choice and control have become a key part of Google's philosophy," they said. "The scale and level of detail of the Dashboard is unprecedented and we're delighted to be the first internet company to offer this