PPC helps Google weather recession
Google has maintained double-digit levels of growth in news that seemingly underlines the resilience of PPC marketing during the recession.
The PPC advertising giant has just published its financial results for the year ending December 31st 2009. On a global scale, Google reported that total revenues for the fourth quarter had risen 17 per cent year on year to £4.11 billion.
Turning to the domestic picture, it seems that business is relatively stable. UK revenues in the fourth quarter of 2009 were worth £475.90 million. This represents 12 per cent of overall revenues