Google AdWords proposes keyword-free PPC

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Keyword-free search plans floated by Google

Google has given PPC advertisers a glimpse of the future and hinted that keyword lists could eventually be consigned to history.

Nick Fox, business product management director for Google AdWords, discussed possible changes to the paid search landscape in the next five to ten years during a keynote presentation at Search Engine Strategies San Jose 2009, which ran from August 10th