Behavioural tracking tipped for popularity boom

Disney chief talks PPC

Behavioural tracking will become increasingly common over the coming years, a senior media figure has claimed.

Speaking at the Californian Fortune Brainstorm Tech conference, Walt Disney chief executive Robert Iger predicted marketers would increasingly look to acquire and utilise data about the browsing habits of web users, reports marketingdirectmag.co.uk.

In a debate entitled Digital Kingdom: New Business Models for a Media Giant, Iger revealed he was

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