January 30, 2018

320-character meta descriptions: what this update means for you

In December 2017, Google doubled its character-limit for meta descriptions. This means that we..

January 29, 2018

Social Media Influencers: 21st-century storytellers

It’s time to start investing in the social media storytellers of our time: influencers. Yes,..

January 26, 2018

How to choose the right social media influencers for your brand

So you’re thinking about starting an influencer marketing campaign! That’s because you’re wicked..

January 23, 2018

Tools Every Digital Marketer Needs to Have in 2018

Q: How do you make sure your online marketing is seen, loved and shared online?

December 15, 2017

Property Marketing Roundtable: Placemaking & Experiential Marketing

It seems like placemaking is the word on the lips of the entire property industry right now.

..

December 8, 2017

Property Marketing Roundtable: Tech & Innovation

In the world of property marketing, things don't stay still for very long –  especially when it..

October 17, 2017

The Rise of Video in Digital Marketing

As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t..

October 11, 2017

Building your property marketing social media strategy

It’s well known – and proven – fact that developing a presence on social media is essential if..

October 10, 2017

theEword | Utilising PPC and SEO in your property marketing

With around 80 to 90 per cent of home buyers now using the internet to research their future..

October 10, 2017

theEword | Google Analytics reports that will enhance property marketing performance

You’ve worked hard to plan and launch a full online strategy to promote your property business,..

October 9, 2017

theEword | Property Marketing: 5 Steps to Creating Property Sector Buyer Personas

Every business could use a few buyer personas. It’s an effective way to help you decide what..