The first official Twitter iPhone app
An official Twitter iPhone app will become a reality in the next few weeks, mobile marketing experts may be interested to learn.
Until now, iPhone users looking to access the social networking site via an app have been left to choose from a range of third-party programs such as TweetDeck and Hootsuite. But there has been never been an official iPhone app in the iTunes AppStore, forcing users to learn new interfaces and making it difficult for the site to track how many smartphone users are visiting.
Twitter for iPhone details
However, Twitter has now reached an agreement with software developer Atebits to buy the iPhone client Tweetie. The deal will see Tweetie renamed Twitter for iPhone, while the app will be made free and distributed via the iTunes AppStore "in the coming weeks". Moreover, Atebits founder Loren Brichter will join Twitter's mobile team and help the company roll out the iPhone app and "eventually launch Twitter for iPad".
Breaking the news on the company's official blog, Twitter chief executive officer Evan Williams argued that improving access was beneficial all round. "Millions more active, engaged, mobile users means more opportunities for all of us," he said. "Developers, services and publishers will be able to leverage the Twitter iPhone and iPad applications to create additional innovative tools and integrations for users."
In related news, mobile marketing professionals have been given an insight into the global popularity of the social media upstart. According to Matt Sanford, lead engineer for Twitter's international team, 60 per cent of registered Twitter accounts are now based outside of the US.