Huge revenue increase for Google Play

By James Riches topicIcon Mobile Marketing

Apple still enjoys lion's share of the market

Google Play revenue is growing at a much faster rate than that of rival Apple's App Store, but still has work to do if it hopes to close the gap.

Market researcher Canalys says app stores took a combined $2.2 billion in the first three months of the year. However, Apple accounted for 74 per cent of this total, with Google Play garnering just 18 per cent.

Further research from analytics firm App Annie indicates that Google Play currently takes in 38.5 per cent of what Apple is achieving. While this may not seem like a lot, it is a significant jump from the situation 12 months ago, when Google was only able to muster a tenth of the App Store's amount.

While Apple is still way out in front, the most significant aspect of these figures is the big jump in revenue for Google Play. While the gap isn't threatening to close just yet, some experts are predicting Google could potentially be able to close the gap sometime in 2016.

Android popularity could help increase Google Play profits further

One of the main reasons cited for Google's large increases is the popularity of the Android operating system, which accounts for 70 per cent of the mobile market. Google posted record profits for 2012, taking $50 billion.

This is a trend which many believe will continue, with Google's Eric Schmidt saying he expects to see one billion Android devices in use worldwide over the next nine months.

In fact, volume of sales does not seem to be the problem, with Google Play reportedly selling around 90 per cent of what Apple can manage. The key factor is that Apple has a simpler payment system in place, making it easier to buy and therefore more likely that users will convert.

Adrian Mursec, senior developer at theEword, said: "Given the popularity of Android, it's no surprise to see Google Play making ground in this area. If they can just sort out the payment methods to make them a bit simpler, this trend should certainly continue at a good pace."