BBC builds on Olympic success with sports app

Olympic legacy inspires new service

The BBC has released a new mobile app that will allow sports fans to enjoy live scores, statistics, analysis and commentary, a service that appears to build on what the broadcaster offered during the London 2012 Olympics.

Fans will enjoy access to all the news stories found on the desktop version of the site, and of course this content will be optimised for mobile devices. Initially, the BBC is only releasing a version for iOS, but there is a further offering planned for Android very soon.

Early users will also have to wait a few weeks for planned updates to the app, which will include the incorporation of audio and visual media as well as more focused coverage of minor sports. It is rumoured that the long term plan involves alerts for fans whenever something happens involving their favourite events, teams or players.

As it stands, just seven sports get the full attention of the app - football, Formula One, golf, cricket, tennis, rugby union and rugby league. Fans of these can enjoy live score updates of individual matches/races, as well as live text commentary that they can refresh to keep right up to date.

You can also tailor the app to your own sporting preferences, so if you're sick of all the football you can drag it from the top to the bottom of the menu, or even delete the link to that section altogether.

Likewise, if you fell in love with a new sport during the Olympics, then once the full range of sports is on offer you can place it right at the top of your menu for easy access.

Why is this needed?

Even without the continuing glow of its Olympic legacy, the BBC sports site has always attracted a lot of traffic, and a significant portion of this comes from mobile devices.

For example, on a Saturday afternoon, up to 45 per cent of visitors are viewing the site on a mobile, many of which are likely to be supporters attending a match and trying to keep up with scores elsewhere at the same time.

Forty per cent of views across the whole weekend come from a mobile, with Sunday also often a heavy day of sport. During the week, around a third of traffic is courtesy of mobiles, so the new service should attract a sizeable amount of interest.

Tom Glass, creative director at theEword, said: "The Olympics has clearly increased people's appetite for sport even further, and this app is a great way for the BBC to attract fans to their content. If it can avoid any technical hitches, there's no reason why this can't be a big hit."