Apple releases quarterly earnings report

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Apple has released its earnings report for this year's third quarter which, as well as stating how much revenue and profit the company has made in three months, divulges how many units of each product were sold in that time.

iPhone and Mac sales soar

The Californian consumer electronics company has generated $37.4 billion (£21.9 billion) in revenue and $7.75 billion (£4.53 billion) of profit, both of which are improvements on the same period last year.

35.2 million iPhones were sold, which is four million more than the same period last year. Though slightly less than the 35.7 million predicted by analysts, this is a 13.9 per cent increase - despite the iPhone 6's expected arrival sometime this autumn.

Mac sales have also risen for the third quarter in a row, from 3.75 million units to 4.41 million, accounting for $4.1 billion (£2.4 billion) of the company's revenue in Q3.

The iPad and the iPod, on the other hand, have both experienced drops in sales. The former has sold 1.35 million less than it did in the year-ago period, while the latter sold 1.61 million units less.

Samsung advert mocks Apple

Earlier this week, Samsung released a 30-second advert for their Galaxy S5 smartphone, which ridicules the much-anticipated iPhone 6 and suggests that Apple are behind them when it comes to screen size.

However, Samsung's upcoming earnings report is expected to be much less positive than Apple's, with a quarterly operating profit dip of 25 per cent compared to this time last year. It was well-reported in April that Samsung's smartphone sales suffered in the previous quarter, and that looks to be the case once again this time around.

Daniel Nolan, managing director at theEword, has said: "Although it is quite surprising that the iPhone has sold so many units of late, given that the upgrade is just around the corner, it demonstrates how much influence Apple has in the smartphone market."