theEweekly Wrap: Rebranding, reviewing and record labels

Copyrights and wrongs The Hargreaves review was published on Wednesday, containing recommendations for an overhaul of UK copyright laws. Suggestions include making it legal to 'rip' CDs and DVDs to other formats for personal use, as well as relaxing the laws surrounding parodies and 'orphaned' works of unknown authorship. Professor Ian Hargreaves, of Cardiff University, said his suggestions were intended to "enhance the economic potential of the UK's creative industries."

The review also suggests the creation of a Digital Copyright Exchange, to enable simple, open buying and selling of copyright licenses by organisations or individuals. The National Union of Journalists has voiced "serious concerns" over this idea, as it may take control away from creators of content - namely journalists and photographers. However, the Union did welcome the idea of allowing IP cases into the small claims court, as it would "improve the position" of freelancers.

IDM goes digital One of the industry's most respected bodies has rebranded itself to put a new focus on digital marketing. The Institute of Direct Marketing is now the Institute of Direct and Digital Marketing, but will keep the acronym IDM. This is part of a whole new brand identity including a new website and new training facilities in South London. The IDM was founded in 1987 has been delivering certificates and diplomas in digital marketing since 2005.

Derek Holder, managing director of the IDM, said: "Given the impact of digital technologies on marketing and the fact that the IDM business model itself has changed dramatically over the last five years, it’s imperative that the Institute evolves to reflect the new values and priorities of the marketing profession it serves." The IDM can now claim to be the only government-approved institute for digital marketing.

Cloud allowed Speculation is reaching fever pitch following reports from CNET.com that Apple has signed a licensing deal with EMI. Past rumours of a deal with Warner, as well as similar deals with Sony and Universal reportedly being on the horizon, has led everybody to one conclusion: the Cloud is coming. These record labels are known as the 'big four', and having them on-side in time for the Worldwide Developers Conference on 6 June 2011 could point to a big announcement from Apple.

Of course, an Amazon cloud service and Google Music (beta) both already exist, but are unlicensed. This means they are somewhat restricted compared to Apple's potentially industry-approved cloud. For example, Mashable speculated Apple "could merely scan users’ iTunes library and offer the same songs to them almost instantly from the cloud", whereas the existing competitors require users to spend hours or even days uploading their music.

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