Yahoo reveals top 2012 searches

Search engine reveals UK sporty search habits

Yahoo has revealed the top 20 searches made by UK users in 2012, with sport dominating the list.

The search engine, which is the third most popular with around 2.3 per cent of the market share, traditionally reveals these figures on an annual basis. Yahoo US even breaks down the figures into around 50 categories.

It will surprise no one that Yahoo's most searched topic in the UK is the Olympics, which was watched by millions around the world and turned into a resounding success for Team GB. The likes of Mo Farah, Jessica Ennis, Bradley Wiggins and Andy Murray delighted the watching crowds with gold medal-winning performances and generated plenty of search queries.

Elsewhere in sport, three Premier League football teams make the top ten, with Liverpool at number two overall thanks to the political fallout generated by the Hillsborough campaign. Manchester United are at number four despite not winning any trophies, while equally down-on-their-luck Arsenal are at number ten. Champions Manchester City do not even make the top 20.

Formula One is the other sporting entry in the top ten, coming in at number seven after one of the most exciting seasons in living memory. Its cause was also helped by strong British interest in McLaren pair Lewis Hamilton and Jenson Button.

Competition for product places

Amazon's Kindle won the battle of the tablets as it became the third biggest search query of the year. Apple's iPad is at number six after a high profile launch back in March, while another of the company's new products, the iPhone 5, is at number nine, two places ahead of fierce rival Samsung Galaxy.

Completing Yahoo's Year in Review top ten are long-running BBC soap opera EastEnders (eight) and Kate Middleton (five), who of course saw a great deal of unwanted interest after magazines published topless photographs of her on holiday with Prince William.

Natalie Booth, head of search at theEword, said: "While Yahoo may only enjoy a small slice of the search engine market, they are very thorough in researching what their users are looking for, and their yearly report is always an interesting read."

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